IMPACT CHURCH – STRATEGIC ARTICULATION
We facilitated the development of the strategic articulation plan including the brand and marketing strategy. This project was over an elapsed 13 weeks and included facilitation of a series of key meetings including: • Kick-Off Meeting – Staff and Leadership • Vision Casting Sessions – Leadership • Strategic Articulation – Staff and Leadership • Stakeholder Assessments – Focus Groups with Current Impact Attendees, Past Impact Attendees, Never Attended Impact Participants • Current State Marketing and Brand Associates
Illustration: Kick-off Meeting.
Included an exercise to time trace the past decade of growth and milestones by having each participant attach a string to a common graphic marking their time and role.
“Your Crescendo led Impact through a strategic plan for the next 7 years. They facilitated our sessions and were able to bring clarity to images and words. Their facilitation also allowed for all voices to be heard and valued which helped to improve the buy-in from the team. The team looked forward to the remaining sessions being facilitated by Your Crescendo which continued to utilize our theme and relevant tools and creativity.”
Dawn Wright, Chief Operating Pastor Impact Church
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FINDING YOUR FORTE STRATEGIC PLANNING SERVICES PROPOSAL
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