Learn from the best Looking for top notch education in the hardscape industry? Look no more. HNA has it all. HNA Education Preview Recruitment Marketing: Attract Top Talent, Manage Applicants, and Make Better Hires Faster (HNA Education Session 5) The ever-tightening labor market is making it harder for companies in the hardscape industry to find the key talent they need to grow. Thankfully, there’s a better way – recruitment marketing. Learn to leverage the power of employer branding, digital marketing, and Application Tracking Systems (ATS) to automate recruiting. Join Corey Halstead on Thursday, October 20, 9:30-10:45 am to get up to speed on new tools to recruit employees. Going from Good to Great: The Hardscape Efficiency Crash Course (HNA Education Session 6) Frank Bourque leads this session on Thursday, October 20, 11:00 am-12:15 pm. Attendees will learn seven essential key performance indicators to track in their business to grow and scale efficiently. In addition, participants will get a complete list of systems to implement to significantly improve business efficiency, increase profits, and motivate teams. Upselling to Homeowners (HNA Education Session 10 ) Donny Duke explains how to help customers fulfill their dreams and enhance companies’ efficiency and profitability with upselling best practices on Thursday, October 20, 3:00-4:15 pm. Upselling can expand the scope of a project, make sales efforts more efficient, and help a company become profitable. When doing the job estimate, show some logical extras to entice the customer to make a few upgrades. Donny will go over the right questions to ask to customize new hardscape spaces that fit the clients’ needs.
HNA Hardscape Demos: Tools, Tips, and How-Tos The Hardscape Demos have been revamped for 2022 and will be led by Local Roots Landscaping of Pittsburgh, PA. Patrick Murray and Kenneth Deemer, along with their crew, will lead six live build demos in the Hardscape House. The Back to the Basics: Play-by-Play to Unlock the Processes, Systems, and Your Potential to Revolutionize Your Hardscape Business demos include: • Segmental Retaining Walls
Get Your Teams Prepped for the 2023 Season Earn credentials that differentiate you from the competitors and learn ways to improve installation efficiency, resulting in greater profits with the ICPI and NCMA Installer Courses. Highly experienced trainers lead the courses on October
18-19 at the Hyatt Regency Louisville: • ICPI Concrete Paver Installer Course • ICPI Residential Specialist Course
• ICPI PICP Specialist Course • NCMA SRW Installer Course • NCMA Advanced Residential SRW Installer Course Registration includes classroom training, a student manual, exam, and coffee breaks. Lunch is not provided. Advanced ICPI Courses and all NCMA Courses are approved for CE Hours for ICPI Certified Concrete Paver Installers. To become an ICPI Certified Concrete Paver Installer or a Certified SRW Contractor, one must take the appropriate course (Concrete Paver Installer or SRW Installer), pass the exam, and submit an Application for Certification with the required project installation experience. Both certifications require renewal every two years. Learn more at icpi-ncma.org. • ICPI-NCMA Commercial Sales Course New this year, the ICPI-NCMA Commercial Sales Course is being offered on Monday and Tuesday at the Hyatt. This advanced class is geared towards Sales Professionals selling into the Commercial Market.
• Paver Installations • Hardscape Toolbox • New Products and Ideas • Water & Fire Features • Outdoor Kitchens
Register for all six Hardscape Demos for $85 or upgrade to the VIP Pass for access to the demos, HNA Education Sessions, and Hardscape Workshops.
View all the HNA Education Sessions at hardscapena.com/ education-demos
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