| GLOBAL DAIRY PLATFORM
KEY ACHIEVEMENTS 2020 |
The keynote speaker was Mr. QU Dongyu, Director-General of FAO, who spoke about dairy’s importance in a sustainable food system and how the sector can contribute toward the Sustainable Development Goals (SDG’s). “The dairy sector plays a critical role in sustainable food systems and can contribute directly and indirectly to all the SDG’s,” he said. “Milk and milk products are an essential component of nutritious, healthy and diverse diets and are key to the livelihoods of millions of farmers.”
GDP/IMP Global Marketing Meeting | More than 90 dairy sector marketing and communications professionals from around the world met online May 4-5 for the 11th Annual GDP/IMP Marketing Communications Meeting. The theme was “Dairy’s Role in a Responsible and Sustainable Food System,” and speakers included: • Dr. Frank Mitloehner, Professor at the University of California, Davis. He spoke on facts and fiction with regards to the environmental impact of livestock. • Dr. Frédéric Leroy, Professor at Vrije Universiteit in Brussels. He presented the social and nutritional aspects of sustainability in livestock agriculture. • Fritz Schneider, Chair of the United Nation’s (UN) Global Agenda for Sustainable Livestock (GASL). He shared his views on how the dairy sector can proactively build the evidence for sustainability and have a stronger voice at intergovernmental forums. Attendees agreed the sector must be more proactive to ensure dairy is included in discussions about future food systems. A number of actions were taken as a result of the meeting, including the fact that key speaker insights were incorporated into sector messaging.
Read FAO DG’s Comments Watch Meeting Video
Webinars on Dairy’s Role in Sustainable Food Systems | In light of the upcoming UN Food Systems Summit in 2021, GDP conducted a series of webinars on the importance and value of dairy in the future of food. On August 26, GDP, in collaboration with the U.S. Dairy Export Council (USDEC) and the National Milk Producers Federation (NMPF), conducted a webinar for the Inter-American Institute for Cooperation on Agriculture (IICA). Entitled “Dairy’s Role in a Responsible and Sustainable Food System,” the webinar was attended by more than 500 government officials, industry representatives, farmers, academics, civil society and media from IICA member countries. IICA supports agriculture development and rural well-being throughout the Americas and is made up of 34 member states. Opening speakers included IICA Director General Manuel Otero; Rick Smith, Chair of GDP and President and Chief Executive Officer of Dairy Farmers of America; and Tom Vilsack, USDEC President and CEO and former U.S. Secretary of Agriculture. The webinar featured four presentations, including: • Dairy’s Nutrition and Health Benefits: Dr. Mitch Kanter, GDP Technical Director • Dairy and Environmental Sustainability: Brian Lindsay, GDP Sector Lead for Sustainability, and Dr. Mitloehner, Professor at the University of California, Davis • Dairy’s Role in Socio-Economic Development: Ernesto Reyes, GDP Sector Lead for Dairy Development • Animal Care: Emily Yeiser Stepp, NMPF Vice President, Farmers Assuring Responsible Management; and Dr. Jamie Jonker, NMPF Vice President, Sustainability and Scientific Affairs
Watch May 4 Video Watch May 5 Video
Enjoy Dairy Rally and World Milk Day 2020 | World Milk Day was established by the Food and Agriculture Organization (FAO) of the UN in 2001 to recognize the importance of milk as a global food. This year was the 20th Anniversary and the global dairy sector was proudly celebrated, starting with the Enjoy Dairy Rally May 29-31, culminating in World Milk Day June 1. The Enjoy Dairy Rally, focusing on the themes of Nutrition, Community and Enjoyment, was held for the second consecutive year and helped create a four-day promotional campaign for the sector. The intent had been to focus on dairy’s role in a responsible and sustainable food system. But given COVID-19, content instead emphasized health/nutrition, affordability and accessibility, and the sector’s passion and commitment to feeding our communities. GDP distributed an activation guide in advance, which contained everything the sector needed to participate. It included downloadable assets, sample copy for various social media platforms (Facebook, LinkedIn, Instagram, Twitter) and a variety of message options. More than 100 countries around the world took part in World Milk Day activity, from Albania to Zimbabwe. Total impressions increased more than 25% over last year to 842 million, and positive/neutral sentiment grew to 97.5% (up from 96% last year). Negative posts decreased to 2.5% (down from 4% in 2019).
Enjoy Dairy Rally and
WORLD MILK DAY 20th Anniversary
May 29 - June 1, 2020
World Milk Day was established by the Food and Agriculture Organization of the United Nations in 2001 to recognize the importance of milk as a global food.
The global dairy sector was proudly celebrated during the 20th Anniversary of World Milk Day this year, starting with the Enjoy Dairy Rally from May 29-31, culminating in World Milk Day on June 1. The Enjoy Dairy Rally, focusing on the themes of Nutrition, Community and Enjoyment, was held for the second consecutive year and helped create a four-day promotional campaign for the sector. In light of the COVID-19 global pandemic, Global Dairy Platform (GDP), which coordinates World Milk Day activities, encouraged the use of social media campaigns and online events. GDP is pleased to report that 104 countries around the world participated in World Milk Day activity, from Albania to Zimbabwe. Total impressions increased more than 25% over last year to 842 million, and positive/neutral sentiment grew to 97.5% (up from 96% last year), while negative posts decreased to 2.5% (down from 4% in 2019).
Key metrics 1 : 842 million impressions 2 for the global campaign (including #EnjoyDairy plus 40 translations and local hashtags), an increase from 664 million last year 308 million impressions for the global campaign prior to June 1, a nearly 20% increase from 2019 62,000 posts featured #WorldMilkDay, up from 50,000 posts last year 61.5% positive, 36% neutral, 2.5% negative sentiment for top 3 hashtags, all improvements from 2019
1 May 1 to June 2. 2 Impressions = number of people who potentially could have seen a social media post + number of times that post appeared in a timeline.
104 Countries Featured World Milk Day Activities!
Blue: World Milk Day event/social media engagement Source: worldmilkday.org/world-milk-day-events and keyhole.co
On October 13, GDP held a webinar for its members entitled, “The Future of Sustainable Food Systems: Where Does Livestock Fit In?” The webinar featured four expert speakers, including: • Hayden Montgomery, Special Representative for the Global Research Alliance on Agricultural Greenhouse Gases (GRA) • Dr. Sylvia Chungchunlam, Massey University in New Zealand • Dr. Paul Moughan, Massey University in New Zealand • Brian Lindsay, GDP Sector Lead for Sustainability Watch Webinar
GDP Annual Meeting | Nearly 250 dairy sector executives from around the world attended GDP’s 2020 Annual Meeting September 24. The virtual meeting, held twice in order to accommodate a variety of time zones, was themed “Dairy’s Role in a Resilient and Sustainable Food System.”
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