7. Communication and Visibility Reference: point (j) of Article 22(3) CPR
The Charter of Fundamental Rights of the European Union guarantees the right of citizens to be informed about European issues. To respect the integrity of this right, the MA will communicate the opportunities, achievements, and impact of the Programme in a visible, open, and transparent way to stakeholders, particularly the public. The MA will involve delivery partners in ensuring the results of operations are visible to those living in the programme area and beyond.
Key Objectives • Raise potential beneficiaries’ awareness of the funding opportunities,
• Support beneficiaries with communications compliance while communicating co-funded activity, • Amplify awareness & understanding of the objectives/ achievements of operations, in particular Operations of Strategic Importance, • Highlight the positive contribution of the ERDF and EU funding to the lives of people in the programme area by increasing the visibility of results of the operations. Target Audience Communications & visibility actions will reach a wide audience, targeting the different audiences below with key messages that are relevant & tailored to them and their needs: • General public • Potential beneficiaries & beneficiaries • Monitoring Committee • Local, regional, national & EU bodies and elected representatives • European Commission, incl. the Commission & European Parliament offices in Ireland Communications Channels Website: regular updates on programme objectives, opportunities & activity, incl. list of operations and calls for proposals. Social Media: Build on existing profiles (Twitter/ Facebook/ Instagram/ LinkedIn/ YouTube) to target different audience groups and explore other appropriate digital tools as they arise. Media Engagement: (online/ print/ other) press releases, advertorials, and interviews. Events & Campaigns: organised by MA and/or third parties (in-person/ hybrid/ online) to inform, engage and train our target audiences. Publications: (online/ print) to support programme communication/visibility actions, incl. audio-visual material. Networks: work with delivery partners, national communications coordinator, ESIF in Ireland, stakeholders & the INFORMEU network to develop & deliver innovative actions National Web Portal: provide content and regular updates to the national portal on programme progress. The MA will consider accessibility of its communications tools and platforms for persons with disabilities and will comply with S.I. No. 358/2020 - European Union (Accessibility of Websites and Mobile Applications of Public Sector Bodies) Regulations 2020. • Europe Direct Information Centres • HEIs, education/training bodies • Business & social partners, incl. SMEs • Bodies representing civil society • Local, regional, national & European media Beneficiary Supports Set up ongoing communications compliance supports for beneficiaries, including operations of strategic importance, Define a publicity process between the MA, Member State and the Commission for the launch and ongoing progress of Operations of Strategic Importance to increase their visibility to target audiences.
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