Budget & Resources The MA will have a communications budget of up to 0.3% with built-in flexibility to allow for actions to move with trends, circumstances, and tools. The MA will appoint a Communications Officer to coordinate the delivery of all related measures and to collaborate with the national communication co-ordinator. Annual Communications Plan The MA will implement a yearly plan to achieve the strategy’s objectives, including measurable actions: Online actions via the programme website and social media channels, Ongoing communications compliance supports for beneficiaries, including operations of strategic importance, Define a process for collaboration between the MA, Member State and the Commission to publicise the launch and ongoing progress of Operations of Strategic Importance to increase their visibility to target audiences, Public information events, media campaigns and activities, Publication of advertising, advertorials, and case studies of operation activity (online/ print), Update the monitoring committee and the Commission on communications actions. Monitoring & Evaluation Communication & visibility actions will be subject to regular evaluation, with data from surveys, internal statistics, listener & reader reach, website/platform analytics etc. The impact of outputs will be measured by two surveys to evaluate the overall impact of communications activities by measuring public awareness of and attitudes toward the EU and EU funding (baseline: 2021 public awareness survey: 42% prompted awareness of ERDF). The following actions will be subject to yearly monitoring & evaluation against metrics and tools that are appropriate to that action or platform: Communications Strategy: baseline 2021 public awareness survey: 42% prompted awareness. Website & social media: metrics measured against 2021 analytics as baseline. Events: 10 presentations delivered at MA and/ or third party events on SEM programme activity.
Advertorials: 9 published (online/ print reach). Case Studies: 12 collected and published online. Publications: 7 produced & published online (programme statistics).
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