10 a.m. to 12 p.m. CONCURRENT SESSIONS CLOSING SESSIONS: PROFESSIONAL DEVELOPMENT WORKSHOPS FOR LEGISLATORS » » The Generational Imperative: Strategies To Understand and Serve All Ages Room : Regency Ballroom AB, 2nd Floor
Presenter : Mr. Chuck Underwood , Founder/ Principal, The Generational Imperative, Inc.
Five living generations of Americans, five sets of unique and powerful core values that guide each generation’s
minute-by-minute, lifelong decision-making as citizens and legislators. How can elected officials better understand the members of each generation – as well as serve them appropriately and effectively? During this session, Chuck Underwood, one of the pioneers of generational study, will help attendees develop the knowledge and tools needed to successfully deal with individuals and groups from one generation to the next.
» » Raising Your Social Media IQ: Tools for the Advanced User Room : Executive Ballroom AB, 2nd Floor Presenter : Mr. Sonny Cohen , Digital Strategy Consultant, Digital Strategy & Marketing Social media have emerged as strategic communication forums, engaging all ages, geographies and demographics. Being able to communicate effectively and fluently within social media is an essential literacy all legislators
should develop. This session is a follow-up to last year’s workshop during which digital strategy expert Sonny Cohen introduced attendees to various social media platforms and etiquette. This year, he will help legislators dig deeper into the tactical aspects of some of the most popular social media and provide the insight needed to help them raise their social media IQ.
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