information from you. Realize that most doctors have little understanding what you do, what types of patients to refer to you and when to send. Most patients who need you will never be referred to you, simply by lack of know how on the doctor’s part. • Help the doctor, the nurse, the physician assistant, front desk and the medical assistants know what are the best types of conditions to refer to you with handouts. Make yourself known for what conditions you achieve great results for.
• Doctors and their staff will judge you by how you look. Make sure you have professionally branded promotion for your office such as a professional brochure, newsletter, doctor handouts and prescription pads. Make your practice look professional and a trustworthy place to refer to. Remember, the doctor is sticking his neck out on the line referring to you, so you better look like a place that the patient will like going and come back to the doctor happy.
Bad marketing of your practice with poorly designed brochures, flyers, website and newsletters can drag your practice brand down.
However, with the right kind of professional marketing you will get lots more referrals and patients in your door.
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