If you are like most practices, you have seen quite a few patients over the years. You should have 60% or more of your case load as returning or word of mouth referred patients. Every powerful business has a building customer base, just ask Starbucks. How often do you keep in contact with all of your past patients? You should be promoting expert educational information to your past patients at least every month and promoting free screens! There are so many reasons why a patient can come back to you, or refer a friend or family member. However, if you are not constantly on the mind of your patients, your practice will easily be forgotten, and lose many opportunities for repeat business or referrals. What marketing your patients receive from you, makes or breaks your relationship with them. You want them to continually perceive you as the expert to call on for their problems. You maintain this trust with informative and educational promotion that stimulates interest. In addition, you need to promote to your patients to refer friends and family to you. Consistency of marketing and keeping the personal relationship tight, is what drives in a lot of new patients. I hope you are at least sending out amonthly patient newsletter to showcase your expertise and keep patients in the loop with your practice. In addition, building your Facebook group and using social media, gives you a platform to build sharing into your community marketing. STEP 4 Reactivate Patients the key to your practice growth...
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