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Touch Builds Trust You might think of hugs and handshakes as social rituals, but those rituals came from the human instinct to touch one another when we meet. Physical contact activates specific centers in the brain, releases dopamine, and promotes bonding. In short, touch builds trust. If you’re building a relationship with a contact or presenting an Overview to an audience you don’t know well, the trust that comes from physical touch will start a new relationship the right way.
Silent Signals Nonverbal communication includes tone of voice, facial expressions, posture shifting, leg crossing, the synchronization of gestures and words, and so much more. When you’re building your business face-to-face, you’ll see someone’s pupils dilate when something you said excites her—and you know what to keep talking about. You’ll notice a shift in someone’s posture that indicates an objection—and you can overcome that hurdle before it’s even vocalized.
22 JULY 2018 | MELALEUCA.COM
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