3 LAST-MINUTE HOLIDAY MARKETING IDEAS DON’T GET LOST IN THE BUSTLE
If you haven’t capitalized on the holiday season for your business’s marketing campaign yet, don’t worry, because you still have time! Even if you’re still a long sleigh ride away from finishing your own holiday to-do list, you can ensure your business flourishes this season with a few last-minute marketing ideas for the holidays.
thinking of them this holiday season. Established customers can be responsible for up to 40% of a business’s sales, and your unexpected holiday greeting could keep your business in mind as they go about their holiday shopping. DECORATE YOUR WEBSITE FOR THE SEASON. Your customers are already in the holiday spirit, so why not indulge them with some seasonal trappings on your website? Festive
to attract customer attention. You don’t have to be the flashiest display on the block, but showing off your holiday spirit will spread cheer and goodwill. CREATE GIFT CARD GIVEAWAYS OR INCENTIVES. Gift cards, even digital ones, are more popular than ever around the holiday season. In one survey, 43% of respondents said they planned on giving gift cards or certificates in lieu of other holiday presents. With 1 in 4 gift cards sold in the last four days leading up to Christmas, these ideal presents make the perfect last-minute marketing tool. Offer gift card incentives or giveaways for your loyal customers. They can make the perfect present for them and, in turn, your business.
SEND SEASON’S GREETINGS TO LOYAL CUSTOMERS. Even if your Christmas or holiday- themed cards don’t mail on time, you can still send personalized emails or social media messages to let your customers know you’re
holiday touches to your company logo or new webpages recommending holiday gift ideas can go a long way
ARE NO-SHOWS HURTING YOUR BUSINESS? IMPLEMENT THESE STRATEGIES TODAY TO ENSURE YOUR PATIENTS SHOW UP
Nothing is more frustrating than investing your marketing dollars to get patients on your schedule, only to have them stand you up. It might be tempting to shrug off those no-shows and tell yourself there’s nothing you could have done to bring those patients in — but that’s simply not true. You probably can’t eliminate flaky patients completely, but there are steps you can take right now to optimize your processes and eliminate no shows completely: CHECK YOUR FACTS If you’re not tracking the number of patients who don’t show to their appointment, now is the time to start. Without those statistics, there’s no way to tell how much surgical volume you’re losing or whether you’ve plugged the leaks in your appointment process. While you’re at it, double-check your other procedures and make sure they’re being carried out. For example, you may have told your employees to make confirmation calls, but that doesn’t mean they are! Tightening up your internal processes is
someone who exclusively answers texts, you’re setting yourself up for failure. Once you know their favorite way to keep in touch, use it regularly. Make sure someone from your office calls every patient who books online immediately to let them know you appreciate their business. Then, ensure your staff is making confirmation calls 2–3 days before each procedure and sending an additional reminder (preferably via two-way text message) on the big day. TURN ON THE CAMERA Nothing forges a doctor-patient connection as effectively as video. Right after a patient schedules an appointment on your website, direct them to a video of you introducing yourself, congratulating them on their commitment, and reminding them that space is limited. In the days leading up to the appointment, send over another video of yourself giving them a tour of the clinic and filling them in on what to expect. You’ll calm their nerve and reinforce your relationship. It’s a win-win! For more insider advice on how to optimize your practice, call LASIK Marketing Agency today at 206-437-0529. We’ve helped hundreds of ophthalmologists grow their businesses and can put those same strategies to work for you.
the first step toward optimization. AIM FOR CONSTANT CONTACT
When a patient makes an appointment, always ask them for their preferred contact method — then, use it! If you’re calling
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