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The Great Run Company
2025 Environmental Report
Stakeholder & Survey Insights Strategic Insight: Financial incentives (transport) and experiential perks (toilets/drinks) are the strongest motivators. Gamification (badges) is less effective for this demographic.
Q35: What would encourage you to make more sustainable choices? (Select all that apply)
Free or subsidised public transport
72.19%
At-event benefits (e.g. more toilets, hot drinks)
56.69%
Earlybird access to event registration
44.88%
Vouchers for sustainable brands
39.73%
Recognition (e.g. sustainability badges/leaderboard)
12.45%
1.96%
Other
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