Support activation of Old Town and other commercial areas through events, public space enhancements, and business engagement Special Events & Programming Coordinate and support community and business events that drive foot traffic, visibility, and economic activity
PERFORMANCE MEASURES: Performance Measure
2023-24 Actual
2024-25 Projected
2025-26 Estimated
2026-27 Estimated
Target
N/A
Small Business Training & Grants Issued
50
44
45
45
Tustin businesses assisted through various training opportunities, workshops, and events Small Business Interactions re: Training, Grants and Program Opportunities
156
130
141
140
140
36,000
89,800
50,000
50,000
50,000
Mayor's Letters to New Businesses
250
282
252
270
270
Mayor's Letters to New Chamber of Commerce Members
50
28
27
50
50
Business Concierge Consults Provided
1 5
N/A
1 0
1 5
1 5
Placer.ai Reports Generated for Businesses
20
N/A
10
20
20
Affordable Ownership Unit Resales
3
0
3
3
3
New Affordable Units Opened
2
0
4
4
4
Homeless Guests served at Temporary Shelter
150
221
225
150
150
% of Shelter Guests Transitioned to Stable Housing
35%
36%
40%
35%
35%
2025-2026 ACCOMPLISHMENTS: Division Realignment & Staffing
Completed internal restructuring, onboarding a new Deputy Director and intern to align with evolving priorities Launch of Signature Programs Developed and implemented four core programs: Visitation, City Scope, Concierge, and Business Spotlight Statewide Recognition Awarded the 2026 CALED Merit of Excellence for Innovation in Digital Media Partnership Expansion Strengthened relationships with the Chamber, Saddleback College/ATEP, OC Workforce, Tustin Community Foundation, and County leadership Internship Program Growth Established partnership with Saddleback College and expanded internship capacity; initiated development of a high school internship pipeline Old Town Leadership & Activation Led communications for the Old Town Improvement Project and advanced the Old Town Parklet Program (seven parklets) Vacant Space Activation Partnered with the City Manager’s Office and Real Property to identify and activate vacant storefronts in Old Town. Community Programming Expansion Supported Farmers Markets with OC Farm Bureau; collaborated on Sip & Stroll and pop-up activations
2026-2027 GOALS:
Division Development & Staffing:
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