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1 2 How We Tend Our Vineyards Avoid the Summer Heat Somewhere Cool Wine Made by and for Kellys Get Even More Out of Your Grill This Grilling Season! Join the Kelly Vineyards Family Grilled Beef Ribs Why One Wine Costs More Than Another inside this issue 3
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WHY CERTA IN WINES COST MORE THAN OTHERS The Story Behind the Price of a Bottle For many people, shopping for a bottle of wine can feel like throwing a dart in the dark. As such, it’s completely fair to wonder why bottles vary so much in price. While you may not be able to tell by looking at the label, a whole host of factors determine cost. Here are a few of the major ones.
BRAND REPUTATION We’ll discuss this one first because it’s the most misunderstood. Yes, there are some powerful producers whose offerings generate demand based on prestige. However, they’re really only prevalent at the highest end of the market, where well-heeled collectors and investors shell out tens of thousands or more for a case. Branding has a minimal effect on the cost of the vast majority of wine. ARTISINAL VS. INDUSTRIAL Perhaps no single characteristic is more determinant of price than whether the wine is made industrially or artisanally. Almost any wine you can find at a grocery store for under $25 is going to be an industrial product with
grapes sourced from all over the map, yielded by machine in the vineyard, and mingled with tons of additives in the cellar. A more agricultural approach means lower yields and harder work, but it leads to a better wine. Kelly Family Vineyards takes the artisanal approach. Among growing the grapes, fermenting for 18 months in a barrel, and aging for one year in the bottle, we need four years before our small batch of 400 cases is perfected for release. SITE SPECIFICITY One of the qualities that makes wine so special is its ability to reflect where it comes from. Chardonnay from Napa doesn’t taste
the same as Chablis, even though it is the same grape. With wines that simply come from California or New Zealand, you don’t get any specificity in the taste. Our wines come from the Oak Knoll District of the Napa Valley, one of the most historic wine- growing areas in the world. Believe us, it makes a big difference. Want to experience how these decisions affect the price and quality of wine? We encourage you to compare a wine from Kelly Family Vineyards to an industrially produced megamart brand. Visit KellyFamilyVineyards.com to get on our allocation list and put our wine to the test.
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