7. Signage: a. Signage is the first thing someone sees at your event and it should mirror the brand message, design aesthetic, and overall personality of your brand. Signage can be fun, stimulating, and interactive. It allows your brand to show more of its personality. When used for events, your signage should not only inform attendees; it should delight them as well. It should be used to assist in creating a better user experience for attendees. b. Great signage makes use of colors, fonts, and images in a way that is visually compelling and communicates well. Here are examples of signage that are both visually compelling and informative:
c. To see other examples of signage like this, you can research “signage” and “billboard” designs online using sites like dribbble.com and behance.net. Use the examples above and others on the sites mentioned to get design inspiration and to identify how fonts, colors, images, and graphics, and layouts are incorporated. d. Don’t be afraid to be more creative and bold in your signage ideas and concepts for your events. e. Incorporate the brand colors as solid backgrounds in your signage. f. Incorporate images of people in your signage. g. Incorporate quotes, phrases, and relevant messaging that relates to the event in your signage.
NATIONAL BLACK MBA ASSOCIATION ® BRAND AUDIT & ASSESSMENT
27
Made with FlippingBook - Online magazine maker