Speakeasy Marketing February 2019

GROW YOUR LAW FIRM IN 2019

73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | FEBRUARY 2019

BEWARE: AVVO, GOOGLE & FB ARE NOT YOUR FRIENDS

goodness sake, do NOT make your business dependent on any of them. It’s best to develop a strong presence using marketing methods that Google, Facebook, and Avvo cannot touch. So the smart play in 2019 is to do this: Keep your accounts open with these tech companies, but also invest in tried-and-true methods for attracting clients without them — just in case. Call it “insurance.” I’ll provide more on this vital subject soon. Meanwhile, I’d like to give you a complimentary copy of “Secrets of Attorney Marketing” to help you acquire some independent (and proven) client attraction methods. What you’ll discover in its pages could help you build a reliable stream of potential clients in 2019 — no matter what Google, Facebook, or Avvo say or do. There’s nothing magic about the methods you’ll discover, but they’re so powerful that it can seem like magic to your competitors. Tell me where to send the book below and I’ll ship you a copy on the house. Speakeasy.marketing/book

befriends the kings of Elves, Dwarves, and Men. Then, as a “benevolent gift of friendship,” he shows them how to craft magical rings that give them supernatural power. Unbeknownst to the kings, Sauron’s gift isn’t benevolent. He forges a bit of his soul into each ring so he can slowly take over the kings’ minds and bend them to his will without their awareness. Over time, the dark power of the rings transforms the once mighty kings into wraiths — each enslaved by Sauron. (If you’ve seen the movie, Frodo throws Sauron’s “master” ring into the fires of Mount Doom to break the spell.) This fictional tale of woe parallels what’s happening in the real world of online marketing right now. If you haven’t heard the buzz about it lately, let me fill you in. It seems that many of the free “gifts” Google, Facebook, and Avvo gave to the world are a bit like Sauron’s magical rings. They seem wholly benevolent, but they have a hidden dark side. Never forget this fact: Google is NOT your friend. Facebook is NOT your friend. Avvo is NOT your friend. Whatever “gift” they give your law firm is designed solely to serve their agendas. Does it mean you should delete your Google, Facebook, and Avvo accounts? Not at all. But for

Fair warning: The following lines from “The Lord of the Rings” trilogy contain a cautionary tale that could negatively impact your business in 2019. “Three rings for the Elven-kings under the sky, Seven for the Dwarf-lords in halls of stone, Nine for mortal men, doomed to die, One for the Dark Lord on his dark throne; In the Land of Mordor where the Shadows lie. One ring to rule them all, One ring to find them, One ring to bring them all and in the darkness bind them; In the Land of Mordor where the Shadows lie.” What the heck does this have to do with you? Everything. Here’s the scoop: If you haven’t read the story, the antagonist in “The Lord of the Rings” is a demigod named Sauron. In his bid for world dominance, Sauron cleverly –J.R.R. Tolkien, “The Lord of the Rings”

–Richard Jacobs

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