GROW YOUR INJURY FIRM IN 2017
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In summary, when you’re on the McLawyer Dollar Menu, it’s because, more often than not, most of the clients you attract come from the bottom of the barrel. RICHARD JACOBS ATTORNEY MARKETING SPECIALIST
Here are signs you’re on the McLawyer Dollar Menu: • Potentials flake on you and fail to show up for scheduled consults. (And, no, they don’t have the courtesy to let you know ahead of time.) • If they do come in for the consult, a small part of you dreads the moment when you have to reveal your fees. (“Oh... that’s a lot. I’m not sure if I can afford that. Let me ‘think about it’ and get back to you.”) • After a potential leaves your office, you and they both know that they’re about to “ghost” you and they won’t respond to your professional follow-ups. • You know that, chances are, they’re going to talk to other attorneys and shop around until they find a “good deal.” • And if they do pick you, it’s because they couldn’t find another attorney who is able to provide the same level of service that you do for the same price.
It’s not a good place to be.
Thankfully, though, there’s a simple way to escape.
It’s what allows you to: (a) attract better-quality
potentials, (b) convert more of them into paying cases, and (c) command higher fees. That’s what my new The Attorney Authority Reboot book is about. It’s now on sale on Amazon.com for $14.95 (and it has solid five- star reviews). However, if you follow the link below, we can mail a complimentary copy to your office.
Attorney Authority Reboot book (my brand-new book):
– Richard Jacobs
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