ICA Agency Alliance, Inc. is a Master Agency for SIAA (Strategic Independent Agency Alliance), the largest alliance of independent insurance ICA Agency Alliance, Inc. is a Master Agency for SIAA (Strategic Independent Agency Alliance), the largest alliance of independent insurance owners; the value of your agency is greatly increased beyond the value of the annual commission income you generate.
Unlock the Key to Success
y JOIN THE LARGEST A National Independent Insurance Agent Group
Become a True, Independent Business Owner with the Power of ICA/SIAA
Who is ICA? Get ready to discover the ultimate partner in the insurance industry! Introducing ICA
What sets ICA apart is our unwavering commitment to help you grow your business entity and significantly increase the value of your agency.
We provide a complete management foundation, cutting-edge marketing programs, comprehensive sales training, and continuous education for owners,
Agency Alliance, Inc., the Master Agency for SIAA - the largest alliance of independent insurance agencies in the nation! As a Master Agency, ICA offers an
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producers, and staff. With ICA by your side, you can rest assured that you'll have access to lead generation and insurance markets, giving you the tools you need to become a true independent Business Owner. So why wait? Join forces with ICA and take your insurance business to new heights!
Independent Insurance Agency Network that brings together a diverse community of Local Independent Agencies, Direct Writers, Captive Agents, Producers, Life, Health and Financial Services Agents who all aspire to become Independent Strategic Members (ISM's) of the Master Agency Network.
ICA
RECEIVE YOUR COMMISSION DIRECTLY
HIGHEST LEVELS OF INCOME
Own Your Book of Business
Earn More $$
National & local overrides/bonuses Plus profit sharing and incentives
Get TRUE Carrier Appoimtments
A True Insurance Professional
SIAA
Grow Your Agency with the Help of ICA
Continuing Education
Pass Down to Your Family
One-on-One Sales Training
Print Marketing
Digital Marketing
Certified Agents
NATIONAL GROUP SUPPORT
Extensive Insurance Education
NO
FREE MARKETING WEBSITE
Non-Compete Clause
Partner with ICA/SIAA for Unparalleled Support and Benefits
WE ARE STRATEGIC PARTNERS
Who is SIAA? Through our affiliation with SIAA, ICA Agency Alliance brings together the largest alliance of independent insurance agencies in the United States, boasting over 6,000 members and writing a whopping $17 billion in written premiums in 2024 alone. Since 1995, SIAA has created more new independent insurance agencies than any other group and has provided comprehensive tools to existing agencies for continued success. As a contracted territorial manager with SIAA since 2004, ICA has welcomed over 165 new and existing agents who have collectively generated a premium volume of over $342 million in to 2025. Our average annual growth rate is an impressive
15%, making ICA the ideal partner to help you achieve your business goals. With ICA/SIAA, you can expect fundamental benefits that will skyrocket your agency's success, including the highest levels of income in the property-casualty insurance business, plus comprehensive training programs, and cutting-edge marketing tools - all provided to you at no additional cost. So why settle for less when you can join ICA/SIAA and compare the difference to earn more? Check out our informative pie chart infographic and let us help you turn your insurance agency into a multi-million dollar business!
COMPARE THE DIFFERENCE & EARN MORE WITH ICA/SIAA Benefits of joining ICA Agency Alliance Other Groups/Clusters
Market Access without the Support
Much More than Market Access
Print & Digital Marketing
Print & Digital Marketing
Direct Market Access
Market Access
Sales Generation & Training
Sales Generation & Training
Online Market Access
Online Market Access
Beginner to Advanced Education
Beginner to Advanced Education
Higher Commission
Higher Commission
Continuing Education Credit
Continuing Education Credit
Additional Commission
Additional Commission
Profit Sharing... Maybe?
Profit Sharing
Pre- Licensing
Pre- Licensing
IS HAVING THE RIGHT PARTNERSHIP Your Key to Success As An Agency Owner
Access to Top-Rated National Insurance Companies: By partnering with ICA Agency Alliance and SIAA, you gain access to a broad network of top-rated national insurance companies. This access can provide you with more options for your clients, and assistance in placing business with the appropriate carriers. In addition, these partnerships can offer extensive training on products and coverages, allowing you to better understand the policies and provide more informed recommendations to your clients.
knowledge of the products you offer. In addition, ICA and SIAA stay up to date with evolving high technology and AI, providing agents with tools and resources to enhance their insurance sales effectiveness. Quality Standards and Profit Commitments: Insurance companies evaluate the performance of each contracted agency, such as ICA Agency Alliance, based on the required premium volume commitments, quality of business, and profit standards. ICA Agency Alliance and SIAA work with agents to ensure they meet these standards, which can lead to increased profits and growth. Not all independent agents and insurance agent groups can meet these relationship standards and profitability goals. ICA and SIAA have met and continue to meet those expectations for more than 25 years. Our member agents rely on that commitment to excellence to meet their goals and career expectations.
EARN MORE AS AN ICA/SIAA MEMBER AGENT
Opportunity to Earn More than 100% Commissions: SIAA's "Five Ways to Earn" income program can allow independent agents to earn more than 100% of the commissions offered by the national partner insurance companies. This program includes a combination of profit-sharing, guaranteed overrides, bonuses, and other incentives that can provide additional income streams and rewards for growth and success. Extensive Sales and Insurance Coverage Training: Both ICA Agency Alliance and SIAA provide extensive training and support to their agents. This training can include sales training to help you build stronger relationships with your clients, as well as insurance coverage training to improve your
Independent insurance agents partnering with ICA Agency Alliance & SIAA can expect to succeed!
UNPARALLELED SUPPORT WITH OUR PROGRAM
Market Access
Sales Training
Ownership
5 Ways to Earn
Profit Sharing
Business/Policy Ownership: As an independent Insurance Agency owner, your business entity has a market value far greater than the annual income generated by commissions. Currently, the market value of professionally managed independent property and casualty insurance agencies can easily be two or three times annual revenue. ICA Agency Alliance has a small financial vested interest in the growth of the your business but does not have ownership in your agency. Upon members fulfilling their contractual commitments you have complete control of the business and can take, transfer, or sell as needed, with a transparent transfer of policies and assets of the agency that is quick and easy. Comprehensive Marketing and Lead Generation Program: ICA and SIAA offer a complete marketing and lead generation program that includes digital marketing,
website design and promotion, commercial and personal rating programs, and a print shop for printed marketing and promotional materials. In addition, there is a modern lead and sales generation program for Commercial Insurance that provides an AI touch with personalization and uniqueness based on current technology, providing continuous exclusive leads from start to finish. Overall, partnering with ICA Agency Alliance and SIAA can provide independent agents with the resources, support, and market access they need to succeed in the competitive insurance industry. From access to top-rated national insurance companies and extensive training to opportunities for profit-sharing and market access, partnering with ICA Agency Alliance or SIAA can help agents grow their business and better serve their clients.
Earn More Money as an ICA Alliance Member INCOME PERFORMANCE CHART
The two graphs show a comparison of the revenue an insurance agent may expect to earn from an Agency with a written premium volume of $1,270,000, the average size of an ICA/SIAA 3-year-old independent agency. The chart comparison assumes that a typical captive agent would make an average of 10% commission, the traditional independent agent 15% and the ICA/SIAA agent with 15% commission plus the guaranteed supplemental compensation. No profit-sharing revenues were included in the chart totals as they vary from $0 for some agents to very high for others. ICA distributes 70% of the
money it receives from the insurance companies with a loss ratio of less than 60% in addition to the amounts shown on the graphs. Additional profit sharing income will be even more favorable to the agent. All revenue includes both new and renewal income but assumes that the agency size of $1,270,000 in written premium remains the same for all of the 15 years without additional premium growth. The difference in income shows the cumulative growth after 15 years. All amounts are estimates and will vary for each induvial agency based upon the insurance companies that the agent places business.
Year One Income
250,000
200,000
150,000
100,000
50,000
0
12 Months
3 Months
6 Months
9 Months
ICA/SIAA Agent
$ 52,000
$ 105,000
$ 157,000
$ 210,000
Independent Agent
$ 45,000
$ 90,000
$ 135,000
$ 180,000
Captive Agent
$ 35,000
$ 70,000
$ 105,000
$ 140,000
Income Performance Chart Comparison
LONG-TERM INCOME PROJECTION
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Year 1
Year 3
Year 5
Year 7
Year 9
Year 11
Year 13
Year 15
ICA/SIAA Agent
$ 210,000
$ 630,000
$ 1,050,000
$ 1,470,000
$ 1,890,000
$ 2,310,000
$ 2,730,000
$ 3,150,000
Indep. Agent
$ 180,000
$ 540,000
$ 900,000
$ 1,260,000
$ 1,620,000
$ 1,980,000
$ 2,340,000
$ 2,700,000
Captive Agent
$ 140,000
$ 420,000
$ 700,000
$ 980,000
$ 1,260,000
$ 1,540,000
$ 1,820,000
$ 2,100,000
Streamlined Revenue Growth The synergy between diverse income streams in insurance agencies, encompassing commissions, fixed quarterly overrides, and a reliable commercial insurance lead source, intricately amplifies an agent's rate of return over 15 years. Commissions, derived from policy sales, offer agents a steady income that progressively escalates as their clientele and sales expand, resulting in an augmented rate of return. Fixed quarterly overrides, additional payments based on team or agency performance, further enhance an
agent's revenue stream as their business and team grow, contributing to an increased rate of return. A dependable commercial insurance lead source is vital in maximizing an agent's rate of return, providing a consistent stream of potential customers actively seeking commercial insurance policies. By leveraging these income layers and harnessing a reliable lead source, agents can experience exponential growth in earnings, capitalizing on their expertise, client relationships, and business expansion for a substantial rate of return over the 15-year period.
LEARN INSURANCE SALES AND INDUSTRY STANDARDS Insurance Education
Sales and Marketing Training Insurance Centers of America Education and Sales provides in-depth interactive sales courses that focus on skills, concepts, and behaviors that will help you turn prospects into clients. We assist you with identifying and creating a sales environment that enables you to increase your revenue while developing solid relationships. • Obtain your license with our pre-licensing program • Learn personal and commercial insurance coverages • Complete Acord applications • Underwrite and classify business correctly • Manage agent/carrier relationships • Assemble professional presentations • Market and successfully sell insurance
Complete Support
Large (complex) Commercial Lines Education
Sales & Marketing
State Approved CE Provider
Commercial Lines Education
Personal Lines Education
Pre–Licensing Education
Visit Our Website www.icainsuranceeducation.com to enroll in courses
Designs Personalized to Your Brand PRINT MARKETING
We have an in-house print production setup to provide you with inexpensive print marketing materials.
Business Cards These products are made using ICA’s in-house printing and cutting machines. This includes standard cardstock paper only.
Postcards Undercutting any other printing company out there, we can do small or large quantity orders. Try mailing campaigns in your zip code.
Presentation Folders These eye-catching presentation folders will complete your brand package. Include your paperwork inside this folder and impress your clients with how you present your agency.
Door Hangers Try these unique leave behind door hangers. When you grow, we grow, so we are always here to help you along your journey to building a multi-million-dollar independent insurance agency.
MARKET ACCESS WHEN YOU PARTNER WITH ICA/SIAA Preferred National Partners
Personal Lines
Commercial Lines
Personal Lines
Commercial Lines
Personal Lines
Commercial Lines
ICA Primary Partners
MARKET ACCESS WHEN YOU PARTNER WITH ICA/SIAA National Partners
National Partner MGA/Wholesale Brokerage (E & S Carriers)
Insur-Tech Insurance Companies
Coming Soon
National Specialty Partners
E&O Professional Liability
Antiques and Collectibles
Coastal and Vacation Properties
Bar & Nightclub Insurance Program
Commercial Package Program
Flood Program
Vacant Property
Bonds
Flood Private
Farm & Ranch
E&O Professional Liaility
Special Events & Sports Teams
Cannabis, CBD & Hemp
Workers’ Compensation
Snow Removal
Become a Part of the Key
Becoming a part of our alliance is the Key to Your Success!
ICA Agency Alliance, Inc. 2055 Anglo Dr. Ste 200
Colorado Springs, CO 80918 Colorado License #184750 533 Airport Blvd Ste 400 Burlingame, CA 94010 SAA Insurance Agency CA License #0F74402
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