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Russell Township rebranding revisited
GREGG CHAMBERLAIN gregg.chamberlain@eap.on.ca
to reduce the chance of confusion for people outside of the township. Russell Township includes the Village of Russell among its four main communities and the entire township is located within Russell County, which is part of the United Counties of Prescott-Russell, which is part of the provincial and federal ridings of Glengarry-Prescott-Russell. Mayor Pierre Leroux and the rest of
various parts of themarketing strategy, and later hiring a consultant expert in external branding for creation of a new logo. Leduc noted that the new branding review process will specify the difference between a community logo and a corporate logo. Phase three of the process involves creation of a Community Development Committee to focus on ways to promote the community brand and service excellence. Phase four will see creation of “amini-army of brand-ambassadors” to help with the future community brand promotion strategy.
The rebranding of Russell Township will get a second look but this time council and administrationwant tomake sure that the consultation process goes a lot smoother and includes more public feedback. Council received a report from
CALACS FRANCOPHONE DE PRESCOTT-RUSSELL
Téléphone : 613-764-5700 | 1-866-772-9922 Télécopieur : 613-764-0678 | www.centrenovas.ca C.P. 410, CASSELMAN (ONTARIO) K0A 1M0 On est là pour toi…
administration and listened to a verbal summary during its May 2 session on the history of recent efforts to develop a new and exciting “brand image” of Russell Township as part of themunicipal promotion strategy.
council decided to deal with that item right away. After a brief talk and a vote, council decided to discard the idea of a name change. “So the name stays the same,” said Mayor Leroux, “at this point in time
Council received a report from administration and listened to a verbal summary during its May 2 session on the history of recent efforts to develop a new and exciting “brand image” of Russell Township as part of the municipal promotion strategy.
The original branding study done by a consultant last year fell through in the end with questions raised about whether or not the consultation process itself was thorough enough. After reviewing the previous branding study, administration now suggests that the township try again with a four-part plan that wouldmake use of bothmunicipal staff and later on a consultant. “That’s what we’re recommending to council,” said JeanLeduc, chief administrator. Phase one of the proposed rebranding review would include discussion about the possibility of changing the township’s name
we’re not talking about changing the name.” Council then voted to receive the report on a new branding process and have administration proceed with the rest of the plan outlined in the report. That includes an analysis on how the public sees the municipality along with identifying areas of improvement for the township along with developing “buy local” goals and strategies with the economic development department. Phase two will involve researching and documenting key historical information about the township, analyzing data and statistics which will help
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