Equip Exposition is the annual event dedicated to growing landscapers’, hardscapers’, manufacturers’, and dealers’ businesses.
IT’S EPIC! OCTOBER 20-23
Louisville, Kentucky EquipExposition.com
www.equipexposition.com
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Your name is on everything. The bids, the builds, the payroll, and the risk that comes with it. Equip Exposition is where you find equipment that earns its keep, discover shortcuts that buy back your nights, and meet other contractors who get it. Work the machines in our 30-acre demo yard, walk nearly 1,100 booths, see every brand in one place. Four days to find what you’ve been chasing all year. You in?
IT’S EPIC! OCTOBER 20-23
www.equipexposition.com
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Equip is an event where contractors, dealers, distributors, and manufacturers set the course for the future of the landscape industry. THE GREAT outdoors. A show as big as
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All the biggest brands, newest equipment and latest technology will be here.
will you?
Ready to level up? Looking to gain a lasting competitive edge? Make plans to attend Equip. Register today, because missing it... is missing out.
Hands-on product demos. TRANSFORMATIVE EDUCATION SESSIONS. ENDLESS NETWORKING OPPORTUNITIES.
www.equipexposition.com
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no event is more equipped for what’s next. 1.3 million square feet of groundbreaking innovation
show schedule
Indoors
Outdoors
Wednesday
Wednesday: 12 PM - 5 PM Thursday: 9 AM - 5 PM Friday: 9 AM - 1 PM
Freedom Hall & West Wing: 9 AM - 5 PM Dealer & Media Preview: 9 AM - 12 PM All Exhibits: 12 PM - 5 PM
Admission to Equip’s show floor and demonstration area is open only to those ages 12 and up. No exceptions. Must be 16 or older with a valid driver’s license to demo.
Thursday
All Exhibits: 9 AM - 5 PM
Friday
All Exhibits: 9 AM - 2 PM
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Experience the best in the hardscaping business at Hardscape North America, co-located with Equip. See elite installers face off in the Installer Championship, explore cutting-edge materials from top manufacturers, and pick up real-world tips to boost your outdoor living projects.
Download the Equip app! View maps, schedules events, and more!
www.equipexposition.com
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IT’S EVERYTHING UNDER THE SUN.
Churchill Downs will welcome thousands of Equip attendees and exhibitors for networking at the legendary home of the Kentucky Derby, the night before the Equip Exposition officially opens. EQUIP WELCOME RECEPTION Tuesday, October 20, 6:30 PM
Sponsored by:
Lace up for the fifth-annual Mulligan’s 5K Fun Run and Walk, stepping off Wednesday morning at 6:30 a.m. and taking participants across the Ohio River on Louisville’s Big Four Pedestrian Bridge. MULLIGAN’S 5K FUN RUN & WALK Wednesday, October 21, 6:30 AM
Sponsored by:
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NEW!
Kick off Equip Exposition by connecting with industry leaders over breakfast, before the show opens for Dealer Day. Swap notes with fellow dealers, meet potential partners, and set the tone for your week. Just $20 gets you breakfast and a seat at the table. DEALERS BREAKFAST Wednesday, October 21, 7:30 AM
Sponsored by:
MIKE HOLMES
NEW!
Great businesses are built by people who refuse to cut corners. HGTV star and veteran contractor Mike Holmes brings his no-nonsense “make it right” philosophy to the Equip stage with real-world insight on raising standards, demanding quality that pushes the entire industry forward. This is the epic keynote you don’t want to miss. OPENING KEYNOTE Wednesday, October 21, 11:00 AM
Sponsored by:
www.equipexposition.com
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The Crashers are back at 4th Street Live! playing the hits and fan favorites that always get you singing. 4TH STREET LIVE! CONCERT Wednesday, October 21, 7:30 PM
Sponsored by:
Don’t miss The Morning Show at Equip – three powerhouse podcasts, live on stage and audience Q&A to fuel your business growth! THE MORNING SHOW Thursday, October 22, 8:00 AM
FEATURING: Naylor Taliaferro Caleb Auman Paul Jamison Brittany Auman
Cornell Mack Eric Triplett John Pajak
Sponsored by:
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suddenly last year’s equip seems so last year.
Who knows your yard best? Our dogs. On Thursday, attendees can adopt rescue dogs, through a partnership with the Kentucky Humane Society. From TurfMutt’s humble beginnings, the program, which showcases the value of family yards and managed green spaces, has grown into an educational juggernaut. The TurfMutt program has reached 70 million kids, teachers and families and is featured in the U.S. Green Building Council’s prestigious Global Learning Lab. MULLIGAN’S MUTT MADNESS Thursday, October 22, 11:00 AM
Sponsored by:
BOBCAT MOWER GIVEAWAY Thursday, October 22, 1:30 PM Booth #3052 Must be present to win.
www.equipexposition.com
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IF YOU DON’T GO, YOU’RE GONNA HAVE FOMO.
ENERGIZE
Get ready to supercharge your experience at Equip with ENERGIZE, hosted by Brian Fullerton from Brian’s Lawn Maintenance and the Fullerton Unfiltered Podcast! Meet industry leaders and engage in discussions on growing, marketing, and investing in your business. Don’t miss this chance to ignite your passion and network with fellow contractors. Thursday, October 22, 2:00 PM
FEATURING:
Sponsored by:
Brian Fullerton Brian’s Lawn Maintenance Stefano Narducci Northern Snow Jason Cromley Hidden Creek Landscaping
WOMEN’S LEADERSHIP RECEPTION
Our complimentary Women’s Leadership Reception is keynoted by Susan Packard, co-creator of HGTV, CNBC, and Food Network. Spend an evening with the women shaping the industry, gain real leadership insight, and build connections that last well beyond the show. Thursday, October 22, 4:00 PM
Sponsored by:
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NEW!
Live music. Local food. Great bourbon. Even better company. Equip’s Paristown Block Party takes over Old Forester’s Paristown Hall and the surrounding block for a night of live performance, local eats, outdoor hangouts, and an exclusive tasting of the official show bourbon. Bring your team, your coworkers, and the connections you just made on the show floor. PARISTOWN BLOCK PARTY & CONCERT Thursday, October 22, 6:30 PM
OLD FORESTER’S PARISTOWN HALL
Sponsored by:
FUEL YOUR CONNECTIONS.
Sponsored by:
Power your devices at the ECHO Social Media Patio so you can stay charged and connected every minute of Equip.
www.equipexposition.com
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14 30-ACRE DEMO YARD
You can read to learn about new tools, products and equipment, but the best way to know how they’ll perform in the real world is to actually use them. So step outside to our 30-acre Demo Yard and put all the latest to the test: mowers, blowers, trimmers, edgers, aerators, saws, excavators, skid steers, trenchers, chippers, grinders, shredders and more. So don’t hold back, go full throttle. Equip is your show. COME HERE TO KICK TIRES. LEAVE HERE TO KICK ASS.
Go outside and play in the yard.
The Demo Yard helps you make sure you have the right machines for your business. Because the right machines: More horsepower. Less manpower.
• Take on manual tasks • Speed up workflow
• Lighten the load of your crew • Make your whole operation run more profitably
Must be 16 or older with a valid driver’s license to demo.
www.equipexposition.com
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ONE HUNDRED PERCENT T ree care. No dead wood.
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HANDS-ON TRAINING. 50-FOOT LIVE TREE. 16 EDUCATION SESSIONS. ALL FREE. TREE CARE ARENA
Sponsored by:
climb
2 SESSIONS
Modern Ascent Systems Work Positioning on a Spar
CUT
5 SESSIONS
Chainsaw Operation Essentials The 7-Part Tree Felling Plan Chainsaw Safety & Maintenance How to Prune Large Trees Pro Tips: Tree Removal Techniques
rig
2 SESSIONS
Crane-Assisted Tree Work Rigging Techniques That Work
protect
2 SESSIONS
PPE That Performs Gear Inspection 101
Grow
5 SESSIONS
Sales & Marketing for Tree Pros Leadership & Onboarding Tree Planting & Mulching Business Opportunities in Trees Safety & Compliance: Build a Business that Lasts
ARBORIST EDGE DAILY 9:00 AM Wednesday - Friday
Every morning get the download on what’s happening, where, and what you can learn.
www.equipexposition.com
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GET READY TO TEAR IT UP IN LOUISVILLE. For over 43 years, Equip has called Louisville home, attracting a global audience from all 50 states and 52 countries. As the home of the Kentucky Derby and a renowned bourbon lover’s paradise, Louisville is not exactly a place to sit around and watch the grass grow. This vibrant and welcoming city offers a bustling night life, world-class events and attractions, top-tier accommodations, and all kinds of amazing places to eat, drink and be entertained. Louisville is a city that’s easy to get to, but hard to leave.
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Hotel rooms for Equip ’26 are filling up fast, so book yours now at equipexposition.com . And don’t forget to check out our complimentary shuttle routes! This city is more than accommodating, but accommodations are limited.
www.equipexposition.com
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GROW STRONG. WEED OUT THE WEAK.
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equip academy ALL ACCESS EDUCATION PASS
PARTNERS
$2,000+ of contractor education - all for just $170. Most sessions are recorded so you can be anywhere and leave with everything. Tracks include:
TURF & PEST MAINTENANCE
8 SESSIONS
Healthier turf while using fewer inputs starts with real turf science, not guesswork. These sessions are taught by university experts with doctorates and seasoned pros. You will learn lawn care basics, weed and pest control, smart pest management (IPM), water-saving irrigation, fertilizer use, and site design. Four popular sessions will be offered in Spanish.
Fertilization Fundamentals
Weed Management in Turfgrass (English and Spanish classes)
Managing Horticulture Operations at America’s Premier Horse Racing Venue
Integrated Pest Management (IPM) (English and Spanish classes)
Site Design Basics (Form-Color-Texture) as Modified by Land and Climate
Irrigation Water Management (English and Spanish classes)
Improving IPM for the Green Industry
Fertilizer Programs: From Plan to Action
Turfgrass Cultural Practices (English and Spanish classes)
DESIGN & BUILD
3 SESSIONS
Landscape lighting is booming, and it is one of the highest-margin lines you can add. These sessions show you why to offer it, how to avoid the common startup mistakes, how to pair it with hardscapes, and how to design premium work that wins a bigger share of the budget.
Plug In Outdoor Lighting to Your Business Offerings
Lighting Design 201: Diving Deeper into Lighting Design
Hardscapes and Lighting - A Perfect Match
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Included when you buy Equip Academy for $170 or priced $45-$99 each. ONE PASS. 36+ SESSIONS. EQUIP ACADEMY
LEADERSHIP & CULTURE 5 SESSIONS
Staffing and leading are two of the hardest problems, so keep the crews you cannot afford to lose. Using behavioral science and real field tools, these sessions sharpen the daily habits of crew leaders and foremen that drive productivity, accountability, and retention. Two popular sessions will be offered in Spanish.
Turning Personnel Challenges into Performance Gains: A Hands-On Leadership Lab
The Culture Blueprint: How to Design & Build a Great Place to Work
The Micro-Culture Advantage
The Five Leadership Habits That Separate Average Crews from Great Ones
From Worker to Leader: Developing Your Foremen (English and Spanish Classes)
Lead From the Middle - Yes, You!
IRRIGATION 6 SESSIONS
Adding irrigation opens a profitable service line that bills year-round. These sessions take you from starting in the business through system anatomy, fast repairs, efficient scheduling, electrical troubleshooting, and controller programming.
Unlocking Profits: How to Break Into the Irrigation Business
Water Like a Pro: Irrigation Scheduling Strategies for Maximum Efficiency
Inside the System: A Deep Dive into the Anatomy of Irrigation
Power Up Your Skills: Electrical Troubleshooting for Irrigation Pros
Irrigation Repair Made Easy: Fundamentals Every Contractor Should Know
Mastering Irrigation Controllers: The Key to Efficiency & Profitability
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SCALING THE BUSINESS
4 SESSIONS
Breaking past your ceiling takes different systems than the ones that got you here. These sessions cover a landscape company’s growth phases, the structure behind a 10-million-dollar operation, lessons from owners in Landscape Management’s top 150, and how to balance your work and family life if you’re working together in the trades.
From Startup to Scalable: Understanding the Growth Phases of Your Landscape Business
Leadership Lessons from the Landscape Management 150
The $10 Million Landscape Company Playbook: How to Build It and Grow Beyond It
Running It Together: Family and Life in the Trades
SALES & REVENUE GROWTH
5 SESSIONS
Winning is not just about landing more contracts. It is about making every job profitable. These sessions sharpen your bids, plug the profit leaks costing you thousands, tighten your sales execution from Pipeline to close, and grow revenue from the maintenance clients you already have.
Winning in a Tighter Market: How Smart Companies Protect and Grow Profit
The Sales Execution Playbook: How to Tactically Drive Sales Initiatives to Grow Your Company Today
The Sales to Production Handoff: It’s More Than an AI Integration
Grow What You’ve Got: Mastering Enhancement Sales to Maintenance Clients
The Anatomy of a Winning Snow & Grounds Bid
ADD-ONS HNA Demonstration Upgrade: $129 Bundle
Six live demos: Segmental Retaining Walls, Stairs Returns and Columns, Paver Installations, Illuminating Hardscapes, the Hardscape Toolbox, and Outdoor Kitchens and Veneering. Watch an expert from start to finish to master all the details for your next job.
HNA Workshops: $99 Each
Two business sessions for the modern contractor: The New Outdoor Living Economy with Joe Raboine on design-led selling, and The AI-Ready Contractor, a framework for putting AI to work.
View the full schedule at equipexposition.com REGISTER FOR CLASSES BEFORE THEY SELL OUT.
www.equipexposition.com
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dealer education
PARTNERS
PROFIT & MARGIN DISCIPLINE 3 SESSIONS
Most dealers do not have a sales problem, they have a margin problem hiding in parts, service, and aged inventory. These sessions pinpoint the silent profit leaks, run your service department on flat-rate discipline, and turn dead inventory back into working capital.
Profit Is Hiding in Plain Sight: Finding the Margin You’re Leaving on the Table
Inventory Is Not an Asset Until It Moves: Mastering Turns, Aging, and Cash Flow
Service Departments That Print Money (and the Ones That Bleed It)
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DEALERSHIP OPERATIONS & STRATEGY
4 SESSIONS
You put in the hours, but the profit isn’t where you want it. The problem is your system, not how hard you work. These sessions give you a blueprint to start fixing your dealership, a boot camp to sharpen your operation, a beginner’s guide to AI, and a clear look at what is driving equipment buyers today.
AI for Dealers: The Beginner’s Guide to What It Is, What It Does, and Where to Start
Dealership Boot Camp
Industry Dynamics and Customer Attitudes: What’s Driving Equipment Purchases Today
Where Do I Start? A Blueprint for Fixing Your Dealership
TECHNICIAN TRAINING
6 SESSIONS
Every slow repair and comeback costs your shop billable hours and customer trust. These hands-on courses put technicians in front of hydrostatic transmissions, EFI and fuel systems, two-stroke engines, and electrical diagnostics, so they fix it right the first time.
Hydro-Gear Hydrostatic Transmissions
Medart – EFI Systems
Powering Up: Electrical Essentials for OPE Technicians
Z-Turn Safety & Operator Training
Tuff Torq Hydrostatic Transmissions
STIHL Two-Stroke Engine Training
View the full schedule at equipexposition.com READY TO RAISE YOUR GAME? DEAL YOURSELF IN.
www.equipexposition.com
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DON’T SLEEP ON BOOKING YOUR ROOM.
DON’T SWEAT THE HOTEL HUNT. WE MADE IT EASY.
The best rates we negotiated across the city, all in one short list. When Equip hits Louisville, the whole place books up. Not kind of. Completely. Grab your room early.
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2026 REGISTRATION FORM
ATTENDEE INFORMTION (One form required per attendee) Admission to the Equip Exposition show floor and outdoor demonstration area is open to adults and children ages 12 and up.
Email Address:
Name:
Title:
Company:
City:
Address:
State:
ZIP:
Phone: (
)
Fax: (
)
Country if outside the U.S.
I confirm this attendee is 12 years of age or older:
Must be age 16+ with a valid driver's license to demo
REGISTRANT CATEGORY (Check one that describes your business)
Sports Turf Arborist Hardscape Professional Chemical Applicator
Lawn & Landscape Professional General Contractor Golf Course Super / Equip Manager Educational Facility Parks & Rec./ Municipality / Cemetery Forest & Land Management Nursery
Servicing Dealer Equipment Rental Dealer Retailer / Merchandiser / Buyer Lawn & Garden Center
Distrib. of Lawn and Garden Products
Power Sports Retailer
Dealer - Equip. Serv./ No Retail Manufacturer / Supplier / Media Sales / Agencies
PAYMENT INFORMATION TRADE SHOW PASS
Landscape Professionals, Dealers & Contractors, check one
$30 per person
Early Bird Pricing, June 1 - September 10
$ $ $ $ $ $
$60 per person
Pre-Registration, September 11 - October 19 Registration, October 20 - 23
$120 per person
NON-EXHIBITOR VENDOR
$450 per person
Manufacturer, Supplier, Ad Agencies, & Media Sales
$170 per person
Equip Academy
TOTAL PAYMENT DUE (MAKE CHECKS PAYABLE TO EQUIP EXPOSITION)
CREDIT CARD INFORMATION FOR TRADE SHOW POLICIES PLEASE VISIT: www.equipexposition.com/tradeshow-policies
PLEASE RETURN COMPLETED REGISTRATION FORM & PAYMENT TO:
ATTN: ATTENDEE REGISTRATION 209 W. MAIN ST. #301 LOUISVILLE, KY 40202 EQUIP EXPOSITION 2026 PAYMENT BY CHECK OR CREDIT CARD MUST BE MAILED TO ADDRESS ABOVE.
MASTER CARD VISA AMERICAN EXPRESS
TYPE OF CARD:
Name: Signature: Card #: Exp. Date:
(For Payment and Policies)
CVV Security Code:
After Equip processes your registration form, you will receive an email confirmation. This confirmation will enable you to register for education sessions and events. You can view the schedule online at equipexposition.com. UPGRADE YOUR REGISTRATION WITH EDUCATION
www.equipexposition.com
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