Personalized digital engagement program designed to support individuals experiencing acute pain from pre-surgical, post-surgical, and non-surgical triggers while generating valuable insights into patient behaviors, perceptions, and treatment decisions.
Case Study
Acute Pain Education Program
PROGRAM AUDIENCE: Adults experiencing acute pain (<90 days) Source of pain: pre-surgical, post-surgical, and non-surgical
PROGRAM DESCRIPTION:
Personalized digital engagement program designed to support individuals experiencing acute pain from pre-surgical, post-surgical, and non-surgical triggers while generating valuable insights into patient behaviors, perceptions, and treatment decisions. Through tailored education and behaviorally driven engagement, the program helps improve patient understanding, strengthen confidence, and support more informed healthcare decision making.
PROGRAM OBJECTIVES:
PROGRAM OUTCOMES:
100% of participants reported increased knowledge of their health and management approach
h Increase awareness of non-opioid treatment alternatives
h Encourage proactive healthcare engagement and decision-making
89% of participants scheduled or attended a healthcare provider appointment
h Strengthen confidence in communicating with healthcare providers
81% of participants reported greater confidence advocating for their needs
69% of participants reported a better understanding of pain management options
h Improve patient understanding of acute pain management options
22% click-through rate and up to 10.5% action message response rate (50% increase over time)
h Drive engagement across the pain management journey
Real-world patient insights captured through surveys, engagement data, and behavioral interactions to guide ongoing (outreach) strategy
h Generate actionable market intelligence to inform future product positioning
Program Components:
Care Communications: Upon enrollment, participants receive personalized text messages that nurture, guide, and support their journey through acute pain education. Messages include links to online resources containing clinically validated educational content, videos, and interactive surveys. Topics include acute pain conditions, quality of life, emotional well-being, pain management strategies, health literacy, and peer stories designed to reinforce learning and build confidence. Care Companion: This cloud-based learning management system provides vetted educational content that is personalized by participants’ self- expressed priorities and interests, structured into easy-to-follow sections to promote independent education, learning, and self-management. Secure Data Collection and Reporting: Engagement and experience data are deidentified, analyzed, and reported back to the organization for ongoing quality improvement and program optimization.
gomohealth.com
info@gomohealth.com
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