ADVERTISING IN THE TIME OF COVID-19 WELL, THAT WAS FAST
Almost a year ago, most of the United States entered a period of lockdown in an attempt to thwart the spread of COVID-19. For marketers facing an economic crisis, this presented a conundrum unlike any they’d seen before. On the one hand, it was likely that spending would drop, although the increase in nationwide unemployment payouts helped mitigate that. On the other hand, they now had a “captive audience” like never before, with people streaming movies and television from home at a record rate.
Some advertisers settled for merely reflecting the new norms of remote life and work in their advertising, with mixed results. If we weren’t tired of the Zoom-focused
Progressive ads featuring Flo and cohorts back in spring 2020, we’ve surely grown tired of their hard-to-parse antics by now. No matter who’s doing the advertising, studies done as early as April 2020 found that many consumers were tired of being reminded of the pandemic every time they sat down to watch TV. With national anxiety at an all-time high and mental illness spiking during the pandemic, that’s no surprise. People didn’t want to face the reality of the virus every 10 minutes due to advertisements. On the other hand, some businesses were just hampered by circumstance. Carnival and Norwegian Cruise lines both ran aground with their streaming ads focused on spring and summer getaways. These seemed especially tone-deaf given that cruise ships made headlines at the time as vectors for massive COVID-19 spread.
The lifestyles of those consumers had changed dramatically — could advertisers meet the challenge?
They certainly tried.
For retailer Carvana, the virus was almost a boon. The Tempe, Arizona- based auto seller had already gained fame for its “car vending machines” in several large American cities, but it had yet to crack the national market. As their ads put it, they wanted to be a coast-to-coast solution for new car sales, and our newly confined circumstances meant many more Americans were interested in Carvana than before. The company dumped money into its streaming ads, and the results speak for themselves: Bottoming at $30 million in March, their stock was valued at more than $200 million just a few months later.
But the true loser of 2020 advertising was Corona beer. The poor beverage company never stood a chance.
Top Action-Packed Valentine’s Day Movies
‘SPECTRE’ (2015)
love throughout the film — love for a partner, love for gold, love for piracy, even love for immortality. You won’t regret going on a nostalgia trip with this one!
Wouldn’t almost any James Bond movie fit perfectly in this category? In “Spectre,” Madeleine Swann and Bond have an awesome rapport and — without spoiling — have a wonderful story arc through the movie. After beating several villains through the decades, 007 may have finally met his match. However, we also see Eve Moneypenny, who made an appearance in “Skyfall.” They have undeniable on-screen chemistry, and some believe she may end up being “the one” for Bond since their connection continues through the franchise. ‘PIRATES OF THE CARIBBEAN: THE CURSE OF THE BLACK PEARL’ (2003) Exciting for viewers of all ages, this is the kind of movie where you often remember the first time you saw it, heard of it, or got into the franchise. Jack Sparrow was such a fun, mind-blowing character that was beloved by everyone! But there were also motivations of
‘THE TOURIST’ (2010)
Imagine going on a vacation to Venice after a breakup and meeting a gorgeous woman like Angelina Jolie. You fall in love — but, then, you find out you’re now framed as an international criminal and agents are chasing you down to kill you. Join Johnny Depp in discovering what to do when you’re 100% not prepared for the adventure of your lifetime. If you want an action movie that’s heavier on the romance than most, then you’ll love “The Tourist”! We had a lot of fun picking these out. Thanks for reading, and we hope you have a fun Valentine’s Day movie night!
Romantic comedies are wonderful and all, but sometimes you want to go on an insane action adventure while getting your cute- romance-story endorphins all at once. We get it. At Yeargan & Kert, we have a few suggestions that’ll please the whole family.
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