Yeargan Kert - February 2021


FEBRUARY 2021 404-467-1747


After a year like 2020, starting a new year isn’t only about starting fresh, but feeling fresh. So, how do we feel refreshed? As it turns out, this is the best time of year to consider that. If you’re a fan of history, you may already know that February has very interesting Roman roots. In 238 A.D., a grammarian named Censorinus wrote all of the origins of months’ names. For instance, January was named after the double-headed god Janus, who looked into the past (the old year) and the present-future (the new year). February was named after the old word februum . Februum is a pretty open-ended term — it simply means a ritual purification. Does watching “Brooklyn Nine-Nine” refresh your mindset? That’s februum . Enjoy bath bombs and reading? Februum . Indulging in a creative hobby? Februum . Playing video games? Februum . Anything can be a rite to purification, so long as it centers you. Of course, Romans took purification very seriously. The poet Ovid once wrote mockingly, “Our ancestors believed every sin and cause of evil/Could be erased by rites of purification.” Maybe we wouldn’t be as convinced that a sweet vanilla and orange bath bomb can cleanse us of all our sins, but it can certainly help erase the clinging feelings of disappointment, anger, sadness, even depression we might feel from our day-to-day life. Especially during the pandemic, we need to find ways to experience februum in our lives and completely reset ourselves. If you need some inspiration, we have a few ideas for always getting your day on the right track. First, always start your day with an extra nutritious snack or meal. Before anyone raises their forks in protest, we’re not necessarily talking about breakfast in the morning — we just mean that making your first meal healthy can help you stay on track for the rest of the day. First of all, eating well is a great, motivating accomplishment in your day! Second, healthy food can help energize you for the tasks that need your focus most.

You should also find hobbies — creative, intellectual, or physical — you can indulge in for 10–30 minutes a day. Nobody feels amazing after binging YouTube for several hours. So, don’t just stick to watching TV or videos all day! Indulge in some video gaming, reading, writing, puzzles, walking, hiking, or any other personal interest every single day. Not only can it refresh your spirit, but it can also keep you alert for a lifetime. Start having spa days at home. No matter your gender, you’d be amazed at how refreshing an at-home spa day is. Light some candles, cleanse your face, put on a face mask, sit in a steamy bath, and make your skin glow. You don’t have to be super fancy, either — soaking in bath salts can be incredibly relaxing for your muscles after a good workout, too. This February, we hope you take on some new self-care activities to hit “refresh” from time to time. It can be majorly empowering and keep you happy, healthy, and energized all day long.

–Jim Yeargan



Published by Newsletter Pro •


Almost a year ago, most of the United States entered a period of lockdown in an attempt to thwart the spread of COVID-19. For marketers facing an economic crisis, this presented a conundrum unlike any they’d seen before. On the one hand, it was likely that spending would drop, although the increase in nationwide unemployment payouts helped mitigate that. On the other hand, they now had a “captive audience” like never before, with people streaming movies and television from home at a record rate.

Some advertisers settled for merely reflecting the new norms of remote life and work in their advertising, with mixed results. If we weren’t tired of the Zoom-focused

Progressive ads featuring Flo and cohorts back in spring 2020, we’ve surely grown tired of their hard-to-parse antics by now. No matter who’s doing the advertising, studies done as early as April 2020 found that many consumers were tired of being reminded of the pandemic every time they sat down to watch TV. With national anxiety at an all-time high and mental illness spiking during the pandemic, that’s no surprise. People didn’t want to face the reality of the virus every 10 minutes due to advertisements. On the other hand, some businesses were just hampered by circumstance. Carnival and Norwegian Cruise lines both ran aground with their streaming ads focused on spring and summer getaways. These seemed especially tone-deaf given that cruise ships made headlines at the time as vectors for massive COVID-19 spread.

The lifestyles of those consumers had changed dramatically — could advertisers meet the challenge?

They certainly tried.

For retailer Carvana, the virus was almost a boon. The Tempe, Arizona- based auto seller had already gained fame for its “car vending machines” in several large American cities, but it had yet to crack the national market. As their ads put it, they wanted to be a coast-to-coast solution for new car sales, and our newly confined circumstances meant many more Americans were interested in Carvana than before. The company dumped money into its streaming ads, and the results speak for themselves: Bottoming at $30 million in March, their stock was valued at more than $200 million just a few months later.

But the true loser of 2020 advertising was Corona beer. The poor beverage company never stood a chance.

Top Action-Packed Valentine’s Day Movies

‘SPECTRE’ (2015)

love throughout the film — love for a partner, love for gold, love for piracy, even love for immortality. You won’t regret going on a nostalgia trip with this one!

Wouldn’t almost any James Bond movie fit perfectly in this category? In “Spectre,” Madeleine Swann and Bond have an awesome rapport and — without spoiling — have a wonderful story arc through the movie. After beating several villains through the decades, 007 may have finally met his match. However, we also see Eve Moneypenny, who made an appearance in “Skyfall.” They have undeniable on-screen chemistry, and some believe she may end up being “the one” for Bond since their connection continues through the franchise. ‘PIRATES OF THE CARIBBEAN: THE CURSE OF THE BLACK PEARL’ (2003) Exciting for viewers of all ages, this is the kind of movie where you often remember the first time you saw it, heard of it, or got into the franchise. Jack Sparrow was such a fun, mind-blowing character that was beloved by everyone! But there were also motivations of

‘THE TOURIST’ (2010)

Imagine going on a vacation to Venice after a breakup and meeting a gorgeous woman like Angelina Jolie. You fall in love — but, then, you find out you’re now framed as an international criminal and agents are chasing you down to kill you. Join Johnny Depp in discovering what to do when you’re 100% not prepared for the adventure of your lifetime. If you want an action movie that’s heavier on the romance than most, then you’ll love “The Tourist”! We had a lot of fun picking these out. Thanks for reading, and we hope you have a fun Valentine’s Day movie night!

Romantic comedies are wonderful and all, but sometimes you want to go on an insane action adventure while getting your cute- romance-story endorphins all at once. We get it. At Yeargan & Kert, we have a few suggestions that’ll please the whole family.



Published by Newsletter Pro •



Through the pandemic and its slightly emptier streets, illegal street racing has become more and more popular. It can wear down parking lots, streets, and even driveways; it also causes a lot of noise in otherwise quiet neighborhoods. As a very dangerous and thrilling sport, this kind of stunt driving poses a huge problem for the residents and police department of Atlanta.



Georgia law explicitly prohibits “any vehicle on a highway of this state from participating in any race, speed competition or contest, drag race or acceleration contest, test of physical endurance, exhibition of speed or acceleration, or for the purpose of making a speed record.” Racing itself is defined as “the use of one or more vehicles in an attempt to out-gain, outdistance, or prevent another vehicle from passing, to arrive at a given destination ahead of another vehicle, or to test the physical stamina or endurance of drivers over long-distance driving routes.” If convicted of racing, you may be charged with any punishment under the misdemeanor sentencing statute. This means you could get anything between fines up to $1,000 plus court costs, license suspension, community service, jail time, probation, and more.

INGREDIENTS • 3 tbsp olive oil, divided • 1 tbsp garlic, minced • 1/2 cup onions, diced small

• 1 tsp salt • 1/2 tsp pepper • 2 tsp sugar • 3 medium zucchini • Parmesan cheese, for garnish

• 1 lb ground turkey • 1 28-oz can crushed tomatoes • 2 tbsp tomato paste

DIRECTIONS 1. In a large sauté pan over medium-low heat, warm 2 tbsp olive oil. 2. Add garlic and onions and stir constantly until garlic is golden and onions are translucent. 3. Increase heat to medium and add ground turkey, break apart, and cook thoroughly. 4. Add crushed tomatoes, tomato paste, salt, pepper, and sugar. Reduce heat to low. Stir occasionally. 5. Using a spiralizer, mandolin, or vegetable peeler, cut the zucchini into noodles. 6. In another large sauté pan over medium-low heat, add remaining olive oil and zucchini noodles, tossing constantly for 2 minutes until slightly wilted. 7. Plate the zucchini noodles, top with the turkey Bolognese, and garnish with Parmesan cheese. Serve immediately.


Racing and reckless driving charges are often accompanied by DUI charges. But street racers don’t have that luxury and, in some circumstances, may never drive again after a DUI. Trust us — you do not want to be charged with both street racing and a DUI. However, if you find yourself in a case with both racing and DUI charges, then you need an expert on your side — maybe even one of the best DUI lawyers in Atlanta. You can find them at Yeargan & Kert. We look forward to fighting for you, ensuring that justice is always on your side.



Published by Newsletter Pro •

Yeargan & Kert, LLC 3715 Northside Parkway Building 100 Suite 500 Atlanta, GA 30327 404-467-1747


INSIDE Ways to Detoxify Your Life This Month Lockdown Ads: Have You Seen These Ones? Top Action-Packed Valentine’s Day Movies On Atlanta’s Illegal Street Racing and DUIs Zucchini Noodles With Turkey Bolognese Are Smartwatches Really Worth the Hype?



First, there was the iPod. Then, there was the smartphone. And now, we have the latest phase in consumer technology that seeks to consolidate countless functions into a small package: the smartwatch. Smartwatches have many features that already exist on your smartphone but they are more easily accessible. But just how much easier or better is a smartwatch? Well, that depends. STYLISH OPTIONS Smartwatch manufacturers have worked hard to create something sleek and functional — a wrist accessory that looks like it belongs on a camping trip as much as it does at a black-tie gala. You can even change the wallpaper of some models to a digital clock, an elegant watch face, or anything in between. However, that versatile style comes at a pretty steep price — usually somewhere between $200 and $400. So, while looks aren’t the only thing smartwatches have to offer, you have to decide if their utility justifies the cost. CONNECTIVITY ON THE GO When you’re out mountain biking, running in the hills, or maybe going for a dip in the pool, having a smartphone with you can be more of a burden than a blessing. Smartwatches, on the other hand, are designed to go wherever you go. Some are even waterproof! That means wherever you are, if you get lost or hurt, you can use your

watch to call for help. However, that connectivity comes at the price of foregoing a welcome reprieve from all the notifications you escape when leaving your phone behind. FITNESS TRACKING The fitness tracking capabilities of the smartwatch are comparable to those of a simple wrist fitness tracker. While the smartwatch is not entirely accurate in its measurements of things like heart rate and calories burned, it’s accurate enough for the average person who’s just trying to get an idea of how to improve their fitness. Plus, measuring fitness is a great motivator for continuing to exercise. Smartwatches aren’t nearly as ubiquitous as smartphones, and it doesn’t seem like they will be anytime soon. However, for the right person with the right lifestyle, a smartwatch might just be the next must-have tech.



Published by Newsletter Pro •

Page 1 Page 2 Page 3 Page 4

Made with FlippingBook Online document