The Soto Law Group 1101 Dove Street Suite 200 Newport Beach, CA 92660
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INSIDE THIS ISSUE From the Desk of DeDe PAGE 1 Getting to Know Cultural Heritage PAGE 1 5 Steps to a Safer Hotel Room PAGE 2 Family-Friendly Halloween Movies You Can Watch Tonight! PAGE 3 Take a Break PAGE 3 Spooky Strawberry Ghosts PAGE 3 Join a Professional Association and See Your Business Grow PAGE 4 You’re Not Alone Business is competitive by nature. If competitors didn’t push our favorite brands to be better, they may not even exist. Our technology options would be limited without Apple’s ingenuity. Shipping options would be limited without UPS or FedEx. And access to our favorite athletic gear would be more limited if no one was pushing the top brands like Nike to innovate. Competition fuels our greatest inventions, but behind every great leader or business is a core network of like-minded people and innovators supporting them. Professional associations connect business leaders to fellow innovators in their industry without competition from local rivals. These organizations offer many benefits and little risk to business leaders looking to grow. If you haven’t yet joined a professional association, these three benefits just might get you to change your mind.
Learn and Grow With a Professional Association
EDUCATION AND RESOURCES
“stealing” your processes, and you have an honest, go-to support team to help you refine them before presenting them to your team.
Google is great for a quick answer, but when you need to learn something more nuanced, a simple internet search won’t cut it. Professional associations offer tailored, more in-depth help and resources like industry-specific training and webinars, how-to guides, and coaching. From peer advice and education to scholarly studies and reviews, associations act as a library of information for your industry.
PERSONAL DEVELOPMENT AND GROWTH
A business is only as good as the leader managing it, and all business leaders have room for improvement. An association can give you the tools to get there. And as you continue to learn, you’ll discover personal and professional areas that can be further refined. This personal development only makes you and your business stronger. Are you still not convinced you should join an association? Think of it this way: Your competitors could be growing through their involvement in an association while you remain stagnant. Push forward and connect with your peers today.
NETWORKING AND MENTORSHIP
Why reinvent the wheel when you can adapt it with a mentor? Associations connect you to leaders who have stood where you are standing and succeeded. You can learn a lot from their failures, wisdom, and guidance. You can also connect with peers in your position and bounce ideas off of them. You won’t have to worry about competitors
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