115. Name: Lama Mohammed Alhammouri Title: The Road to the White House through Arab Eyes: Analysis of Frames and Credibility as Presented by Al Arabiya, Al Hurra and Al Jazeera Institution: Brunel University Country: United Kingdom Date: 2013 Language: English Abstract: This study looks into the 2008 American presidential election from two sides: the way in which three news channels framed the event and the way a sample of their audiences interpreted it. The study surveys a number of stories covering the American election campaign broadcasted on Al Arabiya, Al Hurra, and Al Jazeera channels. Drawing on the framing theory, the study assesses the general frames used by each channel to describe the campaign. The analysis finds that the frames generally employed by the three channels are relatively similar, suggesting a global effect on the media in following the Anglo-American model of journalism when reporting international events. The differences appear when reporting regional issues between Al Arabiya and Al Jazeera on one side and Al Hurra on the other, suggesting a link between journalistic ideology and framing. The second part of the study contains an audience study that attempts to provide insights into the perception of Arab news coverage, particularly in Saudi Arabia. The audience study uses a questionnaire and focus group methodology on a sample of participants with high levels of news consumption.
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