132. Name: Khalaf Tahat Title: Professional, Market, and Cultural Values in News Production
(A Comparison between AJA and AJE) Institution: University of Oklahoma Country: United States Date: 2015 Language: English Abstract:
This study aims to identify which values are more prevalent in the content of Al Jazeera Arabic (AJA) and Al Jazeera English (AJE) to communicate to their audiences. It tests three models in news production: The professional values model, the marketing values model, and the cultural values model. A total of 592 news stories (234 from AJE and 358 from AJA websites published from Jan. 1, 2014, to April 30, 2014, were analyzed. The findings indicate that Al Jazeera reflects professional values to a substantial degree, marketing values and cultural values were evident at a moderate level. However, a comparison of the news stories on the Arabic and English websites showed that Al Jazeera tailors its stories to the taste of the target audience in different ways. Although professional news values were most prevalent in both websites, AJA and AJE showed some differences in the prevalence of the three models. While AJE reflected a moderate level of marketing values, and a low level of the cultural values, AJA reflects a moderate level of cultural values and a relatively low level of marketing values.
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