170. Name: Dana Mansour Title: For a Culture of Public Participation: Media Strategies of Al Jazeera, a Semiotic Study of Promotional Videos and of the Platform “Sharek” during the 2009 Gaza War and the 2011 Arab Revolutions Institution: Université Paris 2 Country: France Date: 2018 Language: French Abstract: The co-production of information with the Arab viewer has always been the directive editorial line that distinguished the Qatari channel Al Jazeera since its creation in 1996. Over the years, the recipe has paid off, making of Al Jazeera the most watched and influential international news channel in the Arab world. With the first political debates shown on Al Jazeera, the status of the Arab viewers changed dramatically. They have become actors as they participate with their questions and comments at the cost of a simple phone call. However, at the same time, Al Jazeera has become the enemy of Arab regimes. The year 2011 was a major turning point in the history of the channel when it covered the Arab spring demonstrations across the region. The declared war of autocratic regimes against Al Jazeera did not prevent it from covering these events extensively. The channel’s promotional videos travelled from one medium to another to become an object of media activism. As for the digital platform “Sharek”, it shows how the channel involves Arab viewers in the process of producing and spreading information.
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