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Balsam Hill Retail | NA SAP Commerce Cloud
Retail
Since 2006, Balsam Hill has been bringing joy into the homes of our customers during the holidays. With over 3M customers in six countries, Balsam Hill has been helping people decorate their homes with highly realistic artificial Christmas trees and seasonal decor.
54% Conversion Rate Improvement compared to last year 40% Performance Page improvement Zero Downtime
Headquarters Country
Products What do they produce
Web Site
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Business Challenges • Monolithic architecture required months for deployments, causing downtime and disrupting sales. • Outdated systems slowed innovation, making it hard to respond to market trends. • Expanding to markets like Canada was difficult due to rigid, inflexible systems. Customer Benefits • Reduced deployment time from months to days. • Enabled rapid launch of Canada as a standalone market through scalable architecture. • Customers experience faster site performance and seamless shopping
“SAP's innovative platform empowered us to achieve composable commerce at scale. This transformation drove significant increases in conversion rates and sales growth, positioning us for sustained scalability and customer satisfaction.”
France D Roy CTO Balsam Brands
Read the 2025 Innovation Story
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