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CHRIST Juweliere Retail | MEE SAP Commerce Cloud SAP Emarsys
Retail
As a jeweler for life, CHRIST is Germany's first port of call when it comes to diamonds, glamorous jewelry and watchmaking. With 200 stores in Germany and Austria, they want to create a way for gift-givers to become self-givers.
60,000 Orders Shipped directly from 200+ stores during the high peak holiday season +40% Increase In revenues experienced in one year using SAP Emarsys integrated with SAP Commerce Cloud
Headquarters Germany
Products Jewelry and watches
Christ.de Web Site
Business Challenges • Eliminate inefficiency caused by numerous silos in data collection, enhance performance and integration, streamline data utilization from various sources, and improve customer engagement that turns gift givers into repeat buyers. Customer Benefits • Optimized data usage to enhance personalized customer engagement and significantly increasing the repurchase rate for substantial business impact • Experienced an incredible uplift in email open rates by 10 to 15% which resulted in increased revenues by 30 to 40 % compared to the last year using SAP Emarsys • SAP Commerce Cloud has an uptime of +99.9% and manages about half a million orders and growing during the peak holiday season • Quickly integrating new revenue streams through SAP Emarsys such as Email, Web Channel, Web Push, and Mobile Wallet with WhatsApp being added in the future
“For year-round shopping and especially in peak season, SAP Commerce Cloud and SAP Emarsys give us exactly what we need to be the best in class.”
Watch the VIdeo
Michael Berghoff Chief Digital Officer CHRIST Juweliere
Read the Success Story
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