Holiday Edition INSIDER CIRCLE MARKETING TIPS
Ready To Tap Into The New Year Buzz?
Ready to Tap into the New Year’s Buzz? Ring in 2020 with Fresh Ideas for Your Newsletter
put some attention back on themselves and should make coming back for therapy a priority for any aches or pains they may have) • Offer a coupon or contest to get patients back in who might be delaying treatment because they don’t want to pay their deductible again (if they know they need to pay that deductible again eventually, being entered into a drawing to win a prize may be just enough motivation to go ahead and get that deductible out of the way early in the year) If you’re not a Newsletter client yet, or forgot to include a holiday message in your December Newsletter, there’s still time to order a “Happy New Year” postcard. This is a quick way to show off your family and/or staff holiday photos, thank patients and referral sources for choosing your practice, and wish them all a Happy New Year. Contact your Account Manager for details!
Happy Holidays from all of us at Practice Promotions! Hopefully your holiday cheer is in full effect right now, and you’re cherishing time spent with loved ones and extended family. Your patients and staff are probably bringing their holiday spirit to your clinic(s) and you’re thankful for all of the above. Regrouping after the holidays and getting back in the swing of work, school, and activities can be hard. If you’re looking for a little inspiration for what to include in your January newsletter, here’s some fun ideas: • “New Year, New You” articles (you can include tips for keeping Resolutions, Healthy Recipes, or even Fitness Challenges)
• How to stay active and keep moving in cold weather
• Focus on You (this is a great newsletter theme for January because once the holidays are over your past patients can
E XERCISES FOR SHOULDER PAIN RELIEF
TheNewsletterAboutCaring forYourHealth Health+Fitness
Health &Wellness TheNewsletterAboutYourHealthAnd CaringForYourBody
New Year, New You WeCanHelpYouGetMovingAgain WECANHELP!CALL TODAY FORA FREECHECKUP!
GREENWOOD VILLAGE LOCATION IS NOW OPEN! TheFitnessLab isexcited to announceournewest locationat GreenwoodVillage insideViking PowerFitness!Come visitus!
STAYING ACTIVE DURING THE HOLIDAYS.
1.Keepmoving. Inaddition tostayingactive, try toavoidsitting for prolongedperiodsof time.Remember:Toomuchsitting ishazardous to yourhealth.Researchshows thatgettingup for just fiveminutes every30 to60minutesandperforming lightactivity (say,pacing around thehouseorperformingsimplesquatexercises) reduces the riskofdiabetesandotherheartdisease risk factors. 2.Becreativeandgetridof ‘allornothing’mindsets. Theholidays arehectic,butdo yourbest toavoid the ‘allornothing’mentality when itcomes tohealthfuleatingandphysicalactivity. In reality, there ismore than justoneway to livehealthfullyandbeactive.During theholidays,getabitcreativewithexerciseandopt for funways thatmakephysicalactivitya familyaffair.Fromexploringnewgroup fitnessclasses tobuildingphysicalactivity intoholiday traditions. Thinkoutside theboxwhen itcomes toways tohavequality timewith familyand friendswhilealsoprioritizing yourhealth. 3.Plan,andremember there isalways timeandopportunity for aworkout. Plan yourworkouts for theweekandnote them in your schedule toassure theyareapartof yourday.Also, remember that someexercise isbetter thannone.Rather thanskipping thegym altogether,make time foraquickworkout. FromnowuntilNewYear’sDay, yourschedulewill likelybe filled with familyobligations, travelingand festiveoutingswithallsortsof tempting treats.Even themostdisciplinedpeoplecan find itdifficult tostick to theirhealthand fitness routines.However,with these tips, youwillbeable tomanageactivity into yourdailyschedulewith patienceand time.
Happy Holidays fromTheFitnessLab!
8755EOrchardRd#604 GreenwoodVillage,CO80111 SHOULDER DIAGONAL PATTERN Standwithgoodposturewithyourarmacrossyourbody,yourhand ro- tated in, thumbpointeddown.Bring yourarmupandacross yourbody diagonally, rotating your hand outward as if you are picking an apple andputting it in theoppositeside’spocket.Finishwithyourhandabove yourheadandout to theside.Repeat6-10 times forbothshoulders.
WAND SHOULDER FLEXION Lyingon yourbackandholding awand,palms facedownonboth sides,gently raise thewand towardsoverhead inagentlemotion. Hold for 3 seconds and slowly lower wand to starting position. Repeat5 times.
TRAINING CLIENT SUCCESS STORY
Callusandask tospeak to your therapist. www.avenuesphysicaltherapy.com Choco-Strawberry Greek Yogurt Bark www.simpleset.net Exercisescopyrightof HAS YOUR PAIN COME BACK?
1 2 3
“Billat theFitnessLab inHighlandsRanch isanamazingphysical therapist!He takes time toget toknow youand find the rootof yourpain.Henever rushes you throughasession,and youhavehis fullattention throughout yoursession.What Ialso loveabout theFitnessLab is youcando yourphysical therapyand thenmoveon topersonal trainingsessions theyoffer. Itensures yougetback todoing the things you lovemuchquicker.Correct formandknowing whatexercisewillhelp youandwhichoneswillcause youmoreproblems/pain isso important when recovering froman injury. Bill is themostskilledphysical therapist Ihaveeverhad thepleasureofseeing.Hedoesdry needling,cupping,stimulationanda tonofother therapeutic therapies. Ihighly recommend Billandwould referhimandTheFitnessLab toallmy family& friends!”
Start Your Year Off Free From Back Pain! ALSO INSIDE: BACKPAINPREVENTION•SUFFERINGFROMCABINFEVER?•OPENHOUSE&WORKSHOPEVENT EXERCISEESSENTIALS •PATIENTSUCCESSSPOTLIGHT •STAFFSPOTLIGHT •HEALTHYRECIPE
Your therapistcandiscusswith youwhy yourpain isbothering you againandwhat youmightdoabout itathome. If furtherassessment iswarranted, your therapistmight recommend youcome in foranappointment.
INGREDIENTS •3cupswhole-milkplainGreekyogurt •¼cuppuremaplesyruporhoney
Snowshovelingcan lead toanumberofhealth risks formanypeople, fromback injuries toheartattacks.The following tipscanhelpkeep yousaferwhen yousetout toshovel: Warmup. Warm yourmusclesbeforeheading out to shovelby doing some lightmovements, such asbending side to side or walking inplace. Pushrather than lift. Pushing thesnowwith theshovel insteadof liftingcanhelp reduce thestrainon yourbody. Lightenyour load. Considerusinga lighter-weightplasticshovel insteadofametalone tohelpdecrease theweightbeing lifted. Considermultiple trips. Considershovelingperiodically throughout thestorm toavoidhaving tomove largeamountsofsnowatonce. Keepupwithsnowfall. Try toshovelsnowshortlyafter it falls,when it is lighterand fluffier.The longersnowstayson theground, the wetter itcanbecome.Wetsnow isheavierandharder tomove. SNOW SHOVELING TIPS
•1 taspoo vanillaextract •1½cupsslicedstrawberries •¼cupminichocolatechips
EXERCISE ESSENTIALS USE THIS EXERCISE TO RELIEVE BACK PAIN Wewant to thank you for being a current or past patient of Physical TherapyOfMelissa!We appreciate theopportunity toserveandhealourcommunity.Now is the time forcooking,shopping, holidayparties, travelandmanyotheractivities thatkeepyoubusy.AtPhysicalTherapyOfMelissa weunderstand thatyouneed tohaveall theenergyyoucangetandmove freelywithoutpain, to keep upwith thedemandsof the season.Comeback in if you are notmoving like you should. Wearehere tohelp!
NOW ACCEPTING CIGNA INSURANCE Goodnews!BothFitnessLab locationsarenowacceptingCigna insurance forPhysicalTherapy services. yogurt,maplesyrup (orhoney)andvanilla inamediumbowl. Spread n thepreparedbakingsheet intoa10-by-15-inch rectangle.Scatter thestrawberrieson topandsprinklewith chocolatechips.Freezeuntilveryfirm,at least3hours.To serve,cutorbreak into32pieces.Tomakeahead:Freeze airtightbetweensheetsofparchment forup to1month; let standat room temperature for15minutesbeforeserving. Equipment:Parchmentpaper DIRECTIONS Linea rimmedbakingsheetwithparchmentpaper.Stir
SwanDive Lay on stomachwith your arms close to your shoulders. Press your chest upwards, keeping themuscles in your trunk and legs relaxed. Return to the startingposition.Repeat6-10 times. Alwaysconsultyourphysical therapistorphysician before startingexercises youareunsureofdoing.
IFYOU’RE INTERESTED INTHERAPYORPERSONALTRAINING,VISIT FITNESSLABCO.COM ORCALL 303.800.2829
Are you one of our rockstar clients who fills out their stat tracker every month? If not, we can’t stress enough the importance of doing so. It really is the easiest way to look back over the months and years and easily track the overall trends for your Number of New and Reactivated Patients. On the months that you have big spikes or dips, you can coordinate with your Account Manager what Newsletter topics and/or social posts went out those months to repeat successful actions or eliminate topics or posts that weren’t successful. UTILIZE YOUR STAT TRACKERS
Plan for the year ahead...
How to Add Events & Workshops to Your Website LIVE WEBINAR • 2 PM EASTERN Hosted by Anna Martin, Web Designer & Front End Developer
This Event is Open To Clients Only, But Space Is Limited! SAVE YOUR SPOT FOR THE NEXT EVENT AT: PracticePromotions.net/Event
How To Make Sure Patients Are READING YOUR NEWSLETTER It’s All About The Delivery... WHAT’S YOUR NEW YEAR’S RESOLUTION? It’snot too late tostartyourNewYear’s Resolution!LetLottFitnessCenter& PhysicalTherapyhelpyoubecomea stronger,healthieryou!Visitourstate- of-the-art fitnesscenter, featuring tools andequipmentdesigned toachieveyour health-centeredNewYear’sResolutions! Exercisescopyrightof Feel free tocallusandask tospeak to your therapist. Your therapistcandiscusswith youwhy yourpain isbothering you againandwhat youmightdoabout itathome. If furtherassessment iswarranted, your therapistmight recommend youcome in foranappointment. HAS YOUR PAIN COME BACK? WE’RE HERE TO HELP YOU! Weacceptmost insurancesandwillverify benefits foryouso thatyoucangetstarted rightaway!Callus toscheduleyour evaluation today! 1 2 3 SupportedBridge Lie on your backwith knees bent and feet hip distance apart. Place your feet close enough so they canbe touchedby the fingertips. Inhale and lift thehips,placeablockunder thesacrum.Keep the chest open.Hold for 30 seconds and repeat 6-10 times. Always consult your physical therapist or physician before starting exercises you areunsureofdoing. “Lott’shas thebestphysical therapymachines thananywhere Ihaveseen.The therapistsand theassistancearegreat.Theyarewell-trained and friendly. I loveDrSethWatson (although Iamsurehedoesn’t think Ido).Lott’s, you deserve the5stars forexcellence.Notonlywill I recommendLott’s tomy friends, Ialreadyhave. Thankyou,Sethandall thestaffatLott’s!” -SharonB. Stephanie isanActionCertifiedPersonalTrainer andGroupFitness Instructor.Fitnesshasalways beenan importantpartofher lifeandafterbeing a stayathomemom for thepast4 years, shehas decided touseherpassion for fitness tohelp others.Shebelieves that if you trainhardand stay consistent, you can reachanygoal youhave for yourself.Sheoffersbothoneononeandgroup training.To contactStephanie, call903-641-5151 oremail firstname.lastname@example.org formore information.
A littlepreventiongoesa longway. If youwant toavoid futureback pain, youcanmakesure you’rebeinggood to yourback. • LIFTPROPERLY Youpick thingsupconstantly.Even if you’re liftingsomething right,makesure you’re facing theobject.Squat,keeping your spinestraight.Liftwith your legmuscles,as thiswill reduce the pressureplacedon yourspine. • USEGOODPOSTURE When you’restanding, imagineastring isattached to the top of yourhead—lifting youup.Thiswillkeep yourhips,spine, shouldersandneckaligned. If you’resitting,don’tslouch. • USESTRENGTHTRAINING Yourbodyhashundredsofmuscles.Thesemusclesprotectand control yourspine.By liftingweights, runningandswimming, youcankeep themstrong.Train yourcoremuscles. Indoingso, you’lleasilycontrolquick, liftingmovements. Itneverhurts tovisitaphysical therapist,either.Getregularcheck- ups,andmakesureyourbody is ingoodcondition. Ifyouhavea historyofback injuries,painorminoraches,don’thesitate to talk toa professional.Youdeserveapain-free life,andyourbackwill thankyou! TIPSTOPREVENT BACKPAIN
WHAT OUR PATIENTS ARE SAYING:
STAFF SPOTLIGHT STEPHANIE MCVAY, PERSONAL TRAINER
INGREDIENTS • 2 tbsp vegetableoil • 1 smallonion,diced • 2 tbspmincedgarlic • 2 jalapeños, finelydiced • 6 cups low-sodium chickenbroth • 2 limes
• Salt&blackpepper • One14.5oz can ofdiced tomatoes • One14.5oz can ofblackbeans • 3 chickenbreasts, boneless
• 1 cupof chopped cilantro leaves • One8-inch flour tortilla • 1avocado • 1 cup, shredded Monterrey cheese
EXERCISE ESSENTIALS A SAFE EXERCISE TO RELIEVE BACK PAIN
INSTRUCTIONS Ina largesaucepanheat thevegetableoil.Add theonionsandcook for2minutes.Once theonionshave softened,add thegarlicand jalapeños andcook foranotherminute.Pour thechickenbroth, tomatoes and beans into the pot and bring to a boil.Once at a boil lowerheat to simmer and add your chicken breasts.Cook the chicken for 20 to 25minutes.Once chicken is cooked, remove frompot.When cool enough tohandle,shred itandset itaside.Add lime juiceand freshcilantro to thepot. Inaservingbowl addamoundof shredded chicken.Ladle soupover chickenand topwitha limewedge,grilled tortilla strips,avocadoslicesandcheese.
HEALTHY RECIPE CHICKEN TORTILLA SOUP
Also Inside • PhysicalTherapy forBackPain • PatientSuccessSpotlight • RelieveBackPain InMinutes • HealthyRecipe
IF YOU’RE INTERESTED IN THERAPYORPERSONAL TRAINING, VISIT LOTTPHYSICALTHERAPY.COM TODAY!
1. Deliver By Email • Update your email list monthly • Take off people that bounce or have not opened emails in over 12 months • Digital newsletters are sent out monthly 2. Publish On Social Media • Post to social media each month • Boost posts on facebook, twitter, and other platforms to reach more people • Monitor clicks and engagement
3. Use Direct Mail • Reaches 95%+ of people • Gets shared more and makes an impression • Include patients from the past 3-5 years (sweetspot) • Lists are cleaned to remove bad addresses or if people move out of the area 4. Physically Distribute • Send a copy home with each current patient (this gets your newsletter to the spouse and other family members) • Display in physicians’ waiting rooms • Display with partners, such as attorneys, gyms, sports stores, etc. • Give to workshop participants
NEWSLETTER DIRECT MAIL PRICING
11” X 17” PREMIUM SIZE NEWSLETTER (with insert)
11” X 17” PREMIUM SIZE NEWSLETTER
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$2.00 $1.10 $0.85 $0.62 $0.49 $0.38 $0.34 $0.31 $0.29 $0.26
Shipped Only Shipped Only 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece
$0.95 $0.73 $0.60 $0.50 $0.45 $0.41 $0.38 $0.35
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$1,000.00 $1,120.00 $1,220.00 $1,325.00 $1,400.00
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NOT USING OUR PRACTICE NEWSLETTER SYSTEM?
Start the New Year off right! Contact Melissa Fitch at 804.977.2765 or email@example.com for more information today!Page 1 Page 2 Page 3 Page 4
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