How To Make Sure Patients Are READING YOUR NEWSLETTER It’s All About The Delivery... WHAT’S YOUR NEW YEAR’S RESOLUTION? It’snot too late tostartyourNewYear’s Resolution!LetLottFitnessCenter& PhysicalTherapyhelpyoubecomea stronger,healthieryou!Visitourstate- of-the-art fitnesscenter, featuring tools andequipmentdesigned toachieveyour health-centeredNewYear’sResolutions! Exercisescopyrightof Feel free tocallusandask tospeak to your therapist. Your therapistcandiscusswith youwhy yourpain isbothering you againandwhat youmightdoabout itathome. If furtherassessment iswarranted, your therapistmight recommend youcome in foranappointment. HAS YOUR PAIN COME BACK? WE’RE HERE TO HELP YOU! Weacceptmost insurancesandwillverify benefits foryouso thatyoucangetstarted rightaway!Callus toscheduleyour evaluation today! 1 2 3 SupportedBridge Lie on your backwith knees bent and feet hip distance apart. Place your feet close enough so they canbe touchedby the fingertips. Inhale and lift thehips,placeablockunder thesacrum.Keep the chest open.Hold for 30 seconds and repeat 6-10 times. Always consult your physical therapist or physician before starting exercises you areunsureofdoing. “Lott’shas thebestphysical therapymachines thananywhere Ihaveseen.The therapistsand theassistancearegreat.Theyarewell-trained and friendly. I loveDrSethWatson (although Iamsurehedoesn’t think Ido).Lott’s, you deserve the5stars forexcellence.Notonlywill I recommendLott’s tomy friends, Ialreadyhave. Thankyou,Sethandall thestaffatLott’s!” -SharonB. Stephanie isanActionCertifiedPersonalTrainer andGroupFitness Instructor.Fitnesshasalways beenan importantpartofher lifeandafterbeing a stayathomemom for thepast4 years, shehas decided touseherpassion for fitness tohelp others.Shebelieves that if you trainhardand stay consistent, you can reachanygoal youhave for yourself.Sheoffersbothoneononeandgroup training.To contactStephanie, call903-641-5151 oremail email@example.com formore information.
A littlepreventiongoesa longway. If youwant toavoid futureback pain, youcanmakesure you’rebeinggood to yourback. • LIFTPROPERLY Youpick thingsupconstantly.Even if you’re liftingsomething right,makesure you’re facing theobject.Squat,keeping your spinestraight.Liftwith your legmuscles,as thiswill reduce the pressureplacedon yourspine. • USEGOODPOSTURE When you’restanding, imagineastring isattached to the top of yourhead—lifting youup.Thiswillkeep yourhips,spine, shouldersandneckaligned. If you’resitting,don’tslouch. • USESTRENGTHTRAINING Yourbodyhashundredsofmuscles.Thesemusclesprotectand control yourspine.By liftingweights, runningandswimming, youcankeep themstrong.Train yourcoremuscles. Indoingso, you’lleasilycontrolquick, liftingmovements. Itneverhurts tovisitaphysical therapist,either.Getregularcheck- ups,andmakesureyourbody is ingoodcondition. Ifyouhavea historyofback injuries,painorminoraches,don’thesitate to talk toa professional.Youdeserveapain-free life,andyourbackwill thankyou! TIPSTOPREVENT BACKPAIN
WHAT OUR PATIENTS ARE SAYING:
STAFF SPOTLIGHT STEPHANIE MCVAY, PERSONAL TRAINER
INGREDIENTS • 2 tbsp vegetableoil • 1 smallonion,diced • 2 tbspmincedgarlic • 2 jalapeños, finelydiced • 6 cups low-sodium chickenbroth • 2 limes
• Salt&blackpepper • One14.5oz can ofdiced tomatoes • One14.5oz can ofblackbeans • 3 chickenbreasts, boneless
• 1 cupof chopped cilantro leaves • One8-inch flour tortilla • 1avocado • 1 cup, shredded Monterrey cheese
EXERCISE ESSENTIALS A SAFE EXERCISE TO RELIEVE BACK PAIN
INSTRUCTIONS Ina largesaucepanheat thevegetableoil.Add theonionsandcook for2minutes.Once theonionshave softened,add thegarlicand jalapeños andcook foranotherminute.Pour thechickenbroth, tomatoes and beans into the pot and bring to a boil.Once at a boil lowerheat to simmer and add your chicken breasts.Cook the chicken for 20 to 25minutes.Once chicken is cooked, remove frompot.When cool enough tohandle,shred itandset itaside.Add lime juiceand freshcilantro to thepot. Inaservingbowl addamoundof shredded chicken.Ladle soupover chickenand topwitha limewedge,grilled tortilla strips,avocadoslicesandcheese.
HEALTHY RECIPE CHICKEN TORTILLA SOUP
Also Inside • PhysicalTherapy forBackPain • PatientSuccessSpotlight • RelieveBackPain InMinutes • HealthyRecipe
IF YOU’RE INTERESTED IN THERAPYORPERSONAL TRAINING, VISIT LOTTPHYSICALTHERAPY.COM TODAY!
1. Deliver By Email • Update your email list monthly • Take off people that bounce or have not opened emails in over 12 months • Digital newsletters are sent out monthly 2. Publish On Social Media • Post to social media each month • Boost posts on facebook, twitter, and other platforms to reach more people • Monitor clicks and engagement
3. Use Direct Mail • Reaches 95%+ of people • Gets shared more and makes an impression • Include patients from the past 3-5 years (sweetspot) • Lists are cleaned to remove bad addresses or if people move out of the area 4. Physically Distribute • Send a copy home with each current patient (this gets your newsletter to the spouse and other family members) • Display in physicians’ waiting rooms • Display with partners, such as attorneys, gyms, sports stores, etc. • Give to workshop participants
NEWSLETTER DIRECT MAIL PRICING
11” X 17” PREMIUM SIZE NEWSLETTER (with insert)
11” X 17” PREMIUM SIZE NEWSLETTER
$ Per Piece
$ Per Piece
$200.00 $275.00 $425.00 $615.00 $735.00 $750.00 $855.00 $925.00
$475.00 $725.00 $900.00
100 250 500
500 1000 1500 2000 2500 3000 3500 4000
$2.00 $1.10 $0.85 $0.62 $0.49 $0.38 $0.34 $0.31 $0.29 $0.26
Shipped Only Shipped Only 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece
$0.95 $0.73 $0.60 $0.50 $0.45 $0.41 $0.38 $0.35
29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece 29-30¢ / piece
$1,000.00 $1,120.00 $1,220.00 $1,325.00 $1,400.00
1000 1500 2000 2500 3000 3500 4000
NOT USING OUR PRACTICE NEWSLETTER SYSTEM?
Start the New Year off right! Contact Melissa Fitch at 804.977.2765 or firstname.lastname@example.org for more information today!
Made with FlippingBook - Online magazine maker