FMN | March 2nd, 2020

Vol. 22 No. 5 FLEX Serving The Flexographic Printing Industry In Print and Online at www.nvpublications.com ® An N.V. Publication Market News

March 2, 2020

Packaging Industry Focuses On Trends

A&V Becomes STRIPE VR Sponsor Anderson & Vreeland, Inc. an- nounced its decision to become a leading sponsor of STRIPE VR, the virtual print training simulator devel- oped by Clemson University’s Sono- co Institute of Packaging Design and Graphics,with a donation of $80,000. The Sonoco Institute is Clemson Uni- versity’s research and development center for advanced solutions and resources for the printing and pack- aging industry. This donation will allow the Sonoco Institute to invest in its interactive vir- tual reality print lab for workforce train- ing and recruitment,STRIPEVR.One of these advancements is a training simu- lator where trainees can interact with printing equipment in new ways such as virtual“hands-on”experience and in- teraction with the machines and their parts, training with different measure- ment devices, and setting impressions to review the results. “With a decline in employment in the print industry over the past 10 years, a cutting-edge solution is need- ed to attract talent to the workforce,”

reported by Greg Kishbaugh

M intel has released a new study entitled Global Packaging Trends 2020 that looks at a number of areas packaging com- panies and brands should be focused upon, one of which is re-

cycling. Mintel believes pack- aging manufacturers and brands must continue to de- velop and commercialize re- cyclable package innovations even if the capabilities to re- cycle them do not yet exist. Over the past decade,many have become familiar with the mantra ‘reduce, reuse, re- cycle’, but it tells an incom- plete story. It’s hard to recy- cle if consumers aren’t first reminded to ‘return’ packag- ing to the proper recycling bin or store take-back system. According to many reports, the demand for recycled plas- tics today far outstrips supply.

If the 2025 and 2030 commitments companies and brands have made to reach 100 percent recycled content are to be met, new and rapidly scalable recycling and processing technologies must be conceived, commercialised, implemented, and promoted.With just 9 percent of the world’s plastic waste actually being recycled, according to 2018 research from the United Nations, there is a dire need to explore technologies that are ‘technically’ recyclable now, and for the development of plastic alternatives.

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