Inside This Issue:
Marketing Newsletter Powerful marketing to build your practice
• Investments vs. Expenses in a PT Clinic • Get Maximum Reach With Facebook Videos • How often do you market to your customers? • Target Facebook Ads to Your Website Visitors • Why Online Bill Pay Is Key For PT Websites
Why Online Bill Pay Is Key For Physical Therapy Websites
Shelley Worsham Web Designer & Front End Developer
the mail on their way home from work or at the end of the day. And, most patients will likely open the mail between 6pm and 9pm. Most Physical Therapy practices don’t offer Online Bill Pay. In that case, if your patients wanted to pay you immediately, they would have to set-up a reminder to call you during business hours or write a check and mail it to you. That’s why one single night that a bill gets set aside can turn into weeks. These functions are disruptive, inconvenient, and increase the time it takes for you to get paid. … And It Reduces Your Collections Stress A simple, easy to use, Online Bill Pay feature has proven to increase patient satisfaction and improve collections. Consider now the patients that receive their bill and can immediately go to your website to pay the remaining balance. Your patients will thank you for the convenience of paying their bill on their own terms. Additionally, you will see a decrease in collection time and fees associated with payment reminders. Everyone wins!
Let’s face it, a clean, fresh website, enabled withOnlineBillPay, iscriticalforyourPhysical Therapy practice. Many potential clients will use your website as the only deciding factor to visit your practice. Your patients also need a positive experience from any device. They need to understand exactly what you do and how to contact you. Most importantly, they need convenient features that offer flexibility for your patients to pay for any outstanding balances. … It’s About Customer Service Patients, to your business, are customers. More importantly, they are customers that you want to keep in the future! That’s why, even during bill collection, their experience with your practice has to be a positive one. Online bill pay could have a huge impact on patient retention rates! Consider the daily process your patients go through when they collect their mail and receive your bill. They will typically pick up So, Why Online Bill Pay? Because…
How Online Bill Pay Works While setting up payments on your website have historically been challenging for practices due to the significant compliance requirements createdbythePCIDSS (PaymentCard Industry Data Security Standards), solutions are now in place that keep your practice completely compliant. The Hosted Payment Page simply opens a new page for payment collection hosted by a third party. Therefore, your practice can offer an online bill pay link, or button, on your website without capturing or processing any credit card data. The new page is hosted by the payment processing company and manages the secure, encrypted payment.
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