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... continued from page 8 your managers to your custodial staff — knows how they contribute to that quarterly target. Build all quarterly performance measurements and contests around this target, and make sure you keep your team up to date on how they’re doing and encourage them to keep pushing hard. ALIGNMENT STRATEGY NO. 3: DAILY MEETINGS Before the day gets busy and overwhelming, hold a five-minute standing meeting to realign everyone to the quarterly target for the day. In a small company, you should do this. In a larger company, get the managers to do this. Keep that quarterly target in everyone’s mind and use this daily meeting for inspiration and alignment. Build trust. Show your face, your employees’ faces, your vans, and anything that will personalize you and your business. People buy from people, not from companies, so you want to make sure people are seeing your face and your image. Emphasize your brand. This doesn’t necessarily mean highlighting your logo or your tag line. Instead, talk about the values behind what you do, what makes you different, and why you’ve chosen to work in your industry. Help potential of simply boosting a post, use the ad manager to craft your ad and target a specific audience. Focus on adding value to people’s lives or businesses. This helps them want to follow you or follow you more. The more you add value, the more they realize that you are reliable and generous, and the more likely they are to eventually buy from you. Try posting videos that educate people on things like slow drains, lack of hot water, or issues with their furnace and air conditioning.
customers to see that the values you have are exactly what they are looking for.
www.seequs.com/ www.facebook.com/seequs
Test your ads. Put a couple different forms of your ad out there and see which one does better. Try different photos, video, and copy to see what people are responding to. This will help you choose an ad for your current campaign, but it will also help you craft your ads in the future. Facebook not only offers focused targeting for advertising, but they are constantly looking at new ways to help companies bring in clients. One of the latest technologies they offer is Messenger bots, which allow you to automate certain interactions over Facebook Messenger. While it’s still early to know exactly how this technology will impact home service businesses, we are seeing some good results with our early tests. Have you tried Facebook ads? Hit me up, on Facebook, to let me know how they worked!
As CEO of Seequs Digital Marketing, Stephen has cultivated a team that loves helping home service businesses grow using SEO (search engine optimization), pay-per-click (PPC), web development, and conversion strategies. Seequs’s sole focus is to help these business owners create results they never thought possible through digital marketing. He and his team constantly strive to be the best digital marketing firm in this industry by providing epic service and tangible results.
actively work to avoid that. Keep these meetings only about alignment and inspiration, and save the administrative details for later. ALIGNMENT STRATEGY NO. 4: LEAD Your team is not looking for a buddy. They need you to be a leader. That means you need to step up and deliver the strong, confident voice at the front of the room that everyone wants to listen to. Even if this is not your personality, and even if you like the idea of being buddies with your employees,
you’ll get everyone on the same team faster if you are a dynamic and inspiring leader. This takes practice, but it’s a powerful strategy. Even if this type of leadership does not come naturally to you, it is possible to learn to be a strong leader who commands respect. Leadership is a skill that can be built. Find a mentor to teach you leadership and help you tap into a leadership style that works for your personality.
It might be tempting to use these meetings for administrative tasks, but
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