CEO Warrior February 2018

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INSIDE Advice From ‘The 9.4 Billion Dollar Man’

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A Fresh Look at Facebook Advertising for Home Service Companies

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3 Goals for Any HVAC-R Business to Focus on in 2018

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Pay Isn’t the Bottom Line

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Meet Gabe Wade!

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The Fast Way to Make More Money

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Service Business Edge, New and Improved

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Are You Making These 3 Mistakes in Your Business?

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Build Your Team With These 4 Strategies

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4 ALIGNMENT STRATEGIES

ALIGNMENT STRATEGY NO. 1: START EARLY Don’t wait until your employees are employed before you start creating alignment. Instead, start during the recruiting process and actively recruit potential employees who already share the qualities you need for an aligned team. Once you start talking to these prospective employees, share your vision of the company with them and get their early agreement. That way, they know before day one what everyone is trying to accomplish, and it will be a strong start for them. ALIGNMENT STRATEGY NO. 2: ONE BIG TARGET You’ve already shared your vision with your new employees, but a vision will only get you so far. You also need quarterly targets that are inspiring, stretching, and measurable. Create one big company target and share it with everyone. Build incentives around that target and measure performance based on it. Make sure everyone — from continued on page 7 ... TO BUILD YOUR TEAM

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