The Newsletter Pro July 2018

#120 in the 2015 and #343 in the 2016 INC. 500 | 2016, 2017, & 2018 Best Place to Work in Idaho | Marketer of the Year | 24K Club Winner

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INSIDE THIS ISSUE:

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2 Golden Rules of Customer Service The Pros + The Geeks = Success Help! I’m Stuck and Don’t Know What to Do! If You Want to Build Your Brand, Read This

PAGE 6 A Powerful CRM for Small Businesses Know Your Numbers PAGE 7 Get to Know Audrey Swift PAGE 8 Cisco Makes Sustainability Look Easy

THE REFERRAL MARKETING STRATEGY THAT CRUSHES IT EVERY TIME! NO ONE TALKS ABOUT

Everyone knows referrals are the best possible new customers you can get. All the stats show they are easier to close, they spend more, and they stay longer. As a bonus, they also typically refer others. With referrals, you don’t need to worry about someone banning you from their platform or a social media sight declining in popularity. As long as you have customers, provide great service, and have a method for getting referrals, you’re set. I’m sure you’ve heard advice like “Just ask for referrals and they will come” or “Hand out referral cards.” That stuff may or may not work depending on your industry, and it is fine advice, but we’ve all heard it before. What if I told you there was a secret way to get more referrals? One that simply crushes it but rarely gets used?

What if I went on to tell you that it works even in professions that can’t give out gifts or prizes.

What if you have 12 referral partners? Hypothetically speaking, what if you had 12 referral partners and they each sent 20 more referrals per year? Would 240 new customers in the next 12 months move your needle? It sure would move mine. Take a second to think about this. Let’s say, for example, you were an attorney who wanted to get referrals from chiropractors in the state of Idaho. There are roughly 1,000 chiropractors here. If you did some good marketing over the next 12–24 months, you might get 40 chiropractors to refer 100 percent of their car accident cases and two dozen more chiropractors to refer you sporadically in their car accident cases.

This is the exact strategy I’ve used for years as my largest source of new customers for TNP. HERE’S HOW MY REFERRAL- PARTNER STRATEGY WORKS. There are entrepreneurs out there right now who have many of your perfect customers. They have gathered them and sold to them, and these customers trust this other business. What would happen if, as part of this other company’s process, they recommended your service? Do you think you’d get some more referrals from that? How many more do you think? Would you get one, five, or 100 per year?

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