"We’ve built relationships with factories in Italy, Europe, and the U.S. over the past 40 years, and that allows us to offer something unique," Shrader shares. "Most of our competitors offer fixed products, but we have the ability to create custom pieces for our clients. That’s where we really shine." Cantoni’s team of buyers, many of whom have been with the company since the early years, play a crucial role in curating these collections. "Our buyers have been with us for so long, and they know how to ensure that what we offer is the best of the best— unique, yet attainable," she explains. "We want our furniture to be beautiful, functional, and something our clients will want to have forever."
Milestones of Growth: From Showrooms to Virtual Studios
From its humble beginnings as a 4,500- square-foot showroom, Cantoni has expanded into a design powerhouse with 9 brick-and-mortar locations, a virtual studio, two Natuzzi Italia and one American Leather showroom. However, one of the most innovative steps in the company’s evolution has been the launch of virtual showrooms. "Our newest venture is our virtual studios," Shrader says. "We’ve recognized that shopping behaviors have changed. People don’t always want to travel to a showroom, and with the rise of online shopping, we saw an opportunity to serve clients where they are."
25
Made with FlippingBook - Online Brochure Maker