This new concept allows Cantoni to bring its design ethos to clients in cities that don’t have a physical showroom. "People want something that feels curated and unique to their lifestyle," she adds. "With our virtual studios, they still get a personalized designer who will come to their home, bring finishes and fabrics, and create a 3D design for them. It’s a way to offer the same high-touch service without needing a physical location." Two of the 10 Cantoni showrooms are exclusively To The Trade, offering a specialized experience for professionals in the industry. Additionally, Cantoni operates with over 145 vendors and has a 150,000- square-foot distribution center in Dallas.
VICTORIA SHRADER, VP OF DESIGN
which sports ready-to-ship inventory, ensuring that customers and trade partners alike have access to premium products when they need them. Design Partnerships and a Focus on Trade Relationships While Cantoni is known for its luxury showrooms and consumer-facing design services, the company has also cultivated strong relationships within the design trade.
"We’ve always been mindful of supporting our trade partners," Shrader explains.
26
Made with FlippingBook - Online Brochure Maker