"We offer services in our showrooms, but we realize that the trade plays a huge role in the future of our industry. Architects, designers, and builders are a big backbone of our company’s success." Cantoni takes great care to ensure that their trade partners feel valued. "We’ve created programs that are exclusive to them," Shrader says. "We understand that their timelines are important, and we prioritize them, whether it’s getting specifications, quotes, or samples. It’s about being responsive and supporting them as they work with their clients." The company has also launched a new series called Behind the Curtain, which highlights the work of their trade partners. "We create these beautiful videos that show their story, their design process, and their work as artisans," she shares. "We want to celebrate them, not compete with them." Challenges and Opportunities: Adapting to a Post- COVID World Like many in the luxury industry, Cantoni faced challenges during the COVID-19 pandemic, particularly in the retail space. "Luxury is often the first to go when people are in survival mode," Shrader reflects. "We definitely felt that pinch." However, Cantoni’s ability to adapt has been key to weathering the storm. "COVID changed shopping behaviors. People are more comfortable sourcing online, and they don’t necessarily need to see or touch the product.
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