That’s why our virtual studios have been so successful. We still provide that person-to-person connection, but in a way that meets the needs of today’s clients." Cantoni has also made significant investments in technology to enhance the client experience. "We adopted new 3D design software that allows our clients to really visualize their spaces," Shrader says. "It’s a big deal for us because we want to make sure our clients are confident in what the final result will look like." Expanding into New Markets and Projects As Cantoni looks to the future, the focus is on expanding into new markets and building on the company’s strengths. "We’re expanding into virtual territory, but we’re also positioning ourselves to be more competitive with larger projects— hospitality, high-rises, and working more closely with builders and contractors," Shrader says. "We’ve done a lot of these projects before, but now we’re putting more focus on them." Cantoni is also exploring new ways to engage with designers and clients through smaller resource rooms in key markets. "We’re planning to open resource rooms where designers can come in, see finishes, and meet with clients," she explains.
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