around saying, ‘Hey, I see you guys doing XYZ houses in this area, and we'd love for you to build for us as well.’”
A Commitment to Family Values and Community Trust
The father-son relationship wasn’t just about business—it was about embodying the values that are often lost in today’s fast- paced corporate world. Chad’s decision to carry on his father’s work, rather than forge a new path elsewhere, speaks to his deep sense of responsibility and respect for the community they had built together. This continuity, which stretches from JL Loper Sr.’s humble beginnings to Chad’s successful leadership, is the cornerstone of
the company's identity. “Our clients see the work we’ve done, and they trust us,” Ashley shares. "Word of mouth is everything in a close-knit community like Orange Beach." And trust is something Chad Loper never takes lightly. He understands that his name —his father’s name—is attached to every home, every commercial project, and every client interaction. Ashley further explains how this trust is not just between the company and its clients, but also with its long-standing subcontractors: “A lot of those subcontractors to us are like family. They’ve been around forever. So we know them very well, their ins and outs, just like they do with us.” This sense of continuity, where relationships have been cultivated over decades, is something Chad inherited from his father and fiercely protects.
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