BUSINESS HOW-TO
HOW TO GUARANTEE YOUR BEST DECADE EVER!
with who helped me win. It’s easy to take credit, but I want to analyze why this campaign or activity worked logically, not just pat myself on the back. When I lose, I start with what I did wrong and how I could have made the campaign a success. The reason I start with myself when I lose is because the single easiest person for me to fix or change is me. I’ll ask myself how I could have done better and what more I could have done. I do this both personally and professionally. For some, this doesn’t feel comfortable, and there are times when the failure really was someone else’s fault. But in nearly every instance, there is blame for you, the leader, as well. For example, if you gave a project to a manager and they completely missed the mark, then could it be that you didn’t give them enough training? Should you have checked in more? Did they have all the tools and budget they needed to make it a success? Did you pick the best person in your organization to run with this project? Even in the failure of a campaign you had little to do with, there are more than enough factors that could have changed the outcome. Being introspective in both your personal and professional life will serve you well in 2020 and beyond, but this is a skill that doesn’t come naturally for most. It’s going to take some practice if you want to make sure that this decade will be the best ever for you, your business, and your family!
things that worked. Stacking your marketing efforts is how you get massive success, not trading out one thing that works for one unknown shiny object that simply sounds sexy. “BUSINESS IS WON BY BEING REALLY GOOD AT THE BORING STUFF.” Last year, a customer canceled his service with us only to call 60 days later and beg to come back as fast as possible. His stream of new customers over those two months dried up drastically. He had wanted to try a new shiny object that — surprise! — was all sizzle and no steak. Who cares if you’ve been doing the same activity for years? When you have marketing that works for years, it’s called a marketing asset and actually adds value to your business. Don’t forget, business is won by being really good at the boring stuff, not by finding shiny objects. Are you a shiny object seeker?
I’ve been spending some time reviewing the last decade — what was good, what was bad, and everything in between. Generally speaking, I’ve found that many people just move from point A to point B, never taking too much time to stop and be introspective. This isn’t a smart thing to do. Being able to look at a situation, whether it’s good, bad, or neutral, and analyze why the situation turned out the way it did is an important skill that few people practice or use in their life or business, but it’s one of the single most valuable skills I’ve ever learned. The fact is that most people never achieve the success they desire in life. They never get their business to where they dreamed it could go when they first started. Two common reasons for this are that people don’t learn from their successes and people don’t learn from their mistakes. Good things happen, and they pat themselves on the back, throw a party, and move on — many times never to repeat the activity that brought them so much success. Bad things happen, and they simply move on without analyzing what went wrong. Here’s a great question to ask yourself right now: What activity in your business worked so well that you no longer do it? Many times, the answer will be a marketing campaign or lead-conversion activity.
–Shaun
When you have a campaign that wins, you need to ask yourself why it won. When I win, I like to start
Most of us are so excited to get to the next new thing (or shiny object) that we forget about the
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