Show Some Love For All Your Customers This Valentine’s Day … And Boost Your Profits At The Same Time!
to buy from you again and refer other people to do business with you thus increasing your bottom line. After all, that’s what most experts and gurus teach, right? They teach people how to get as many customers as humanly possible. Why? That’s because it’s sexier to teach people how to drive traffic and get a boatload of sales. It’s the #1 problem business owners have whether they’re just starting out or want to grow. But ignoring your existing customers who already gave you money is the biggest mistake most business owners make when it comes to growing their business. Since Valentine’s Day is coming up, let’s use a romantic relationship as an example. A man asks a woman out and takes her on several dates. He showers her with gifts, takes her out to dinner, holds the door open for her at restaurants, and does everything he can to show affection for her. He envisions how magical it would be to spend the rest of his life with her. Then, after several months, his wishes come true. She falls in love with him and they get engaged and married. He is excited that his dream has come true as they blissfully run off to their honeymoon. But then, the relationship takes a nasty turn. He takes her for granted. He stops taking her out on dates and starts staying out later and later without consulting with her. He stops doing the little things that allowed him to win her over in the first place because he thinks, “Hey, I married my dream woman! All my hard work is done!” The relationship quickly sours because she feels like the relationship is all about him. He then starts to wonder why she has changed over the course of their marriage and why things aren’t as magical as they were when they first met. Of course, what he is missing is that an amazing relationship takes constant work and nurturing to keep love alive. A committed relationship shouldn’t be treated like a one-sided transaction but rather as something that should be nurtured in order for it to grow and flourish. Unfortunately, this is the attitude most business owners and entrepreneurs take when it comes to their customers. They treat customer acquisition as a transaction — that’s it. They think to themselves, “Once they become a customer, then all my hard work is done!”
Valentine’s Day is right around the corner, and people all over the world are preparing to spoil their loved ones with gifts of love and appreciation. In fact, you might be planning that gift or evening for your special someone, or you could be waiting in anticipation to receive a thoughtful gift from your beloved. So, while you’re at it, take a moment and determine if you’re showing all your customers (especially the ones you may have attracted in recent months) the same amount of attention you would give your spouse or significant other. After all, they’re the ones who bought from you and allow you to live the lifestyle you’re living right now. They allow you to pay your bills, treat your family to nights on the town, and take nice vacations. I know how easy it is to get stuck in the everyday happenings in your business. It’s tough to step back, take a 30,000-foot look at your business, and determine if you’re doing everything you can to keep in touch with all your customers. If you aren’t doing everything you can, then you’re leaving a lot of money on the table. Showing your customers some love allows them
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