Sure, they’ll occasionally communicate with their customers, but it’s usually to present the customers with another offer, remind them a bill is due, or make sure they know an appointment is coming up. In other words, it’s all about the business, not the customer. Like the example, it’s a one-sided relationship doomed to fail. And that’s a big reason why most business owners and entrepreneurs spend tons of time and money to attract more customers: They need to replace the customers who left them! So Show Some Love For ALL Your Customers This Valentine’s Day! I know you’re already a client of ours and understand that building and nurturing relationships with your customers is the ultimate “secret ingredient” that’ll help you increase your lifetime customer value and boost your profits. But, like Tony Robbins once said, “repetition is the mother of skill.” It’s extremely easy to forget about the fundamentals of relationship marketing because we’re knee-deep in the daily grind of our businesses.
We sometimes need a reminder of how important it is to keep in touch with our customers so we’re using every opportunity we have to tap into the hidden pots of cash that could be hiding under our noses. Perhaps you’ve let some customers fall through the cracks as you feverishly focused on growing your business over the past year. Or maybe there are segments of customers who should be receiving your newsletters so they won’t feel neglected. That’s why I recommend contacting your project manager to see if there are any segments of your list that should be receiving your newsletter. They’ll help you determine if there is any “low-hanging fruit” you could be picking for greater profits. Don’t let Valentine’s Day slip by without showing all your customers some love. They’re the ones who literally help you put food on your table, pay your bills, and enable you to take vacations. Without them, you won’t have a business and you’ll have to do the unthinkable — get a job!
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