Recycling Holy Grail (Cont’d from Page 1) These digital watermarks also provide other opportuni- ties. For example, consumers can use a smartphone app to find details about the packaging and how to recycle it, and brand owners can add product details as well. Investigating Innovations This discovery was made under the New Plastics Econo- my program of the Ellen MacArthur Foundation, which in- vestigated different innovations to improve post-consumer recycling. Digital watermarks were found to be the most promising technology, gathering support among the major- ity of stakeholders and passing a basic proof of concept on a test sorting line. Pepsico has stated that the technology offers the ability to make life simpler for consumers because they will not have to separate their packaging and worry about which plastic polymer is which. Instead, through this trial, the product packaging will be encoded with these invisible digital wa- termarks, which contain information about the manufac- turer, product, material type and whether the packaging is food safe. SWANA Announces Achievement Award winners The Solid Waste Association of North America (SWA- NA) announced the recipients of its annual Professional Achievement Awards on July 28. According to the associa- tion, the Professional Achievement Awards recognize SWA- NA members for their valuable and distinguished contribu- tions to SWANA, the solid waste and recycling industry, and the public. Robert L. Lawrence Distinguished Service Award : En- rique Zaldivar, director and general manager, LA Sanitation and Environment. Association Life Member Award : Harvey Levitt, retired, Georgia’s Dalton-Whitfield SolidWaste Authority. Robert L. Lawrence Lecture Award :Heidi Sanborn, execu- tive director, National Stewardship Action Council (NSAC). Microsoft, Redmond,Washington, has announced it plans to achieve zero waste in its direct operations,products and pack- aging by 2030.To address its waste creation, Microsoft says it plans to reduce nearly as much waste as it generates while re- using, repurposing or recycling its solids,compost,electronics, construction and demolition and hazardous wastes. The company aims to divert“at least 90 percent of the sol- id waste headed to landfills and incineration from [its] cam- puses and data centers” as well as “manufacture 100 per- cent recyclable Surface devices, use 100-percent-recyclable packaging (in Organization for Economic Cooperation and Development, OECD, countries) and achieve at a minimum 75 percent diversion of construction and demolition waste for all projects.” Microsoft Aims For Zero Waste
Buyer’s Guide BALERS (HORIZONTAL) * RECYCLING EQUIPMENT CORPORATION * 831 W. 5th St. • Lansdale, PA 19446 (267) 218-7200
Website: www.RecyclingEquipment.com E-mail: sales@recyclingequipment.com
SIERRA INTERNATIONAL MACHINERY 1620 E Brundage Ln • Bakersfield CA 93307 (800) 343-8503
Website: www.sierraintl.com E-mail: info@sierraintl.com
VAN DYK RECYCLING SOLUTIONS 78 Halloween Blvd. • Stamford, CT 06902 (203) 967-1100 • Fax: (203) 967-1199 Website: www.vdrs.com Email: info@vdrs.com
BALERS (VERTICAL)
B E EQUIPMENT, INC. 1775 Wentz Rd. • Quakertown, PA 18951 (215) 536-0700 • Fax: (215) 536-2999 Website: www.beequipment.com E-mail: sales@beequipment.com ELY ENTERPRISES 3809 Broadway • Lorain, OH 44052 (216) 252-8090 Fax: (216) 252-5607 Website: www.elyent.com E-mail: sales@elyent.com HARRIS 315 W. 12th Ave. • Cordele, GA 31015 (229) 273-2500
Website: www.harrisequip.com E-mail: info@harrisequip.com * RECYCLING EQUIPMENT CORPORATION * 831 W. 5th St. • Lansdale, PA 19446 (267) 218-7200
Website: www.RecyclingEquipment.com E-mail: sales@recyclingequipment.com
SIERRA INTERNATIONAL MACHINERY 1620 E Brundage Ln • Bakersfield CA 93307 (800) 343-8503
Website: www.sierraintl.com E-mail: info@sierraintl.com
Recycling Markets September 14, 2020 7
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