FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
Stronger member engagement and testimonials
CORPORATE PROFESSIONALS
• NBMBAA® enables members through
Philanthropic member mindset towards NBMBAA
workshops, seminars, one/one coaching • More employable and quali ed members, evidenced by new hires and job promotions
CRM updateable with ease (accurate info, reports easily accessed) - SYSTEM
Membership growth
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We are known for this, what we do well • We do this really well at local chapter level • At chapter level and at conference • Known by members and conference attendees • National conference yes; otherwise no
• Annual member giving is over $250k • High pro le members donate their time to speak at conferences • Strongest member growth and engagement due to training resources (programming within the association) • Active engagement of professionals beyond 7 years of experience
CRITICAL INITIATIVES
2020 • Capture member experiences, narratives and impact moments • Develop membership go-to-market and growth strategy • Develop member engagement strategy • Develop member brand ambassador program (ie employer recommended sponsors, brand ambassador programming, etc) • Pilot and launch ‘BlackTalk’ speaker development program • Improve return to members by increasing member readiness and bene ts (i.e. expand opportunities pipeline)
2022 • Develop member learning exchange platform with
2024 • Develop and implement
Headline Indicators • Number of professional members • Increased member satisfaction (net promoter score) Planned for 2019-2020 • Leadership and Entrepreneurship Institute ($100K) • Annual Giving Plan • HBCU Speaker Series • Member Communication Strategy • Conference Sessions ($100K) • West Coast Forum planning sessions and networking • Webinar series and Career Success Network ($72K)
member giving program to
webinars, virtual workshops and coaching partnerships that provide high-demand bene ts and credentials
encourage giving of their time, talent and invested funds
• Build strong
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