FROM PURPOSE TO STRATEGY AND IMPLEMENTATION DRAFT FOR DISCUSSION PURPOSES ONLY
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
VISION SNAPSHOTS
STUDENTS
Robust internship program within NBMBAA®
Highly sought by students and young adults for education sponsorship and support and viewed as completive advantage to being career ready
Campus based sessions for current students engaging students and business leaders in early-stage professional development
Black admittance in MBA programs soar
What is our CURRENT STATE - 2019
What THINK BIG looks like
• We are sought in LOT but not at undergrad level. Also at the conference for young adult professionals • Starting collegiate partnership (academic advisory council help us de ne the needs and gaps to build foundation) • When people know about us they consider us a source for this. Not widely known to be - opportunity • Sparsely known in the space. More so for high school than college • Decent exposure with LOT program • little exposure with undergrad programs
• NBMBAA® has brand recognition access top 50 MBA programs • PWI and HBCUs leverage NBMBAA® for training and development resources for students • Corporate partners, PWIs and HBCUs leverage NBMBAA® for training and early-stage development resources for students • Entry level development program for prep before employment and post (paid by employer)
CRITICAL INITIATIVES
2020 • Implement Student Membership Growth Strategies • Target Pro le: Black Business Students • Where to Find Them: - Business Schools (HBCU’s and PWIs) - Former Black MBA Association Members - Campus Black Student Associations (Current Students and Alum) • Grow participation in case competition • Prospecting: - Grow participation in case competition including sponsored teams - Homecoming Promotion Campaign leading up to 50th • Provide Mentorships, Scholarships, Internships, and Other Work Experience • Teach Brand Control • Provide Access to Admissions Assistance and Financial Support
2022 • Help prospective black business school students • Identify organizations that have similar missions for partnering • eg. Get In BottomLine - Get In, Graduate and Go Far - College Access and Success, INROADS, YearUp)
2024
Headline Indicators • Number of Student Members • % Growth in Student Members • Net Promoter Score • Number of Placements of NBMBAA® members in internships and full-time positions
• Establish
scholarship endowment strategy and
engage partners
Planned for 2019-2020 • NHQ Internship Program • LOT Program/Summit ($150K) • Enhancing collegiate partnership program • HBCU Initiative
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