National Black MBA Strategic Articulation Map Draft - 12-3

STRATEGIC PRIORITY DRAFT  FOR DISCUSSION PURPOSES ONLY

LET’S GROW  REVENUE AND INNOVATION

Develop and implement an innovative and transformational growth plan for the organization. Identify new revenue models and diversify funding sources. Reinforce the value proposition of the organization to all stakeholders.

START SMALL 2020 Breakthrough: Incremental

SCALE FAST 2022 Breakthrough: Substantial

THINK BIG 2024 Breakthrough: Transformational

• Clearly articulated value propositions with ‘start-up’ mentality • Eective enrollment process that provides valuable member data

Strengthened feeders that create greater pipeline sustainability

Diverse portfolio of revenue sources from monetized value propositions from a range of stakeholders

CRITICAL INITIATIVES 2020

2022 • Accelerate

2024 • Business units managed by P&Ls as social enterprises

Headline Indicators • Revenue Portfolio

NAC Future of Work Key Recommendations • Develop alternative revenue streams that reduces reliance on corporate sponsorships and membership and membership fees • Focus on revenue streams that have no or relatively low barriers to entry but high rates of return • Develop strategies to navigate competition and prioritize which growth opportunities should be pursue and when • Aer strengthening U.S. programming and position, cultivate international pipeline that provide corporate partners with access to Black talent outside of the U.S. • Revenue Streams - E-Learning/ Continuing Education Platform - Endowment Capital Campaign - Virtual Access to Senior Leaders - Access to Talent Database - Grants (Foundations) - Events: Mini or regional conferences; Pitch Competitions/ Shark Tanks (expand Scale-Up) - Talent, Executive, & Board Member Search Services - Outplacement & Employee Transition Services - Supplier Diversity Procurement Services - NBMBAA Learning Centers - Merchandise - Investment Income • Launch Incubator Start-ups of members aligned to clearly articulated value propositions - Clearly articulated value propositions with ‘start-up’ mentality and incubated entrepreneur development - Examples - talent acquisition – executive search - black leadership development - career and performance coaching - Select members to intrapreneur start-ups - Identify sponsor and capital sources to fund start-ups - Expand membership pipeline by driving online enrollment, engagement with feeder sources and retention - Close gaps between LOT, undergraduate and graduate member segments

growth through member advocacy focused grow-to-market strategies

percentages • Membership Growth • Retention Improvement

NAC Future of Work Recommendations For CORPORATE PARTNERS • Increase Access to Skilled, Diverse Candidates • Increase Their Brand Awareness with Diverse Candidates

• Provide Talent Assessments & Analytics • Oer Tracking D&I Metrics, KPIs and ROI

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