STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
BRAND, THOUGHT LEADERSHIP & INNOVATION
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• The organization focuses on strengthening its brand presence and relationships with stakeholders
• Thought leadership becomes a key priority and the organization begins building an innovation pipeline that creates more entrepreneurs, investment opportunities and social impact
• The organization both increases and improves its engagement • Acclaim for attracting thought leaders who want to innovate and inform policies and practices around professionalism, inclusion, diversity and social justice for Blacks
CRITICAL INITIATIVES
2020 • Improve relationships with prospects, members, sponsors and partners • Grow brand presence
2022 • Strategically pursue partnerships with other strong brands • Leverage thought leadership and innovation to increase in uence on the policies and practices of education, corporate and government partners
2024 • Deeper community leadership
Headline Indicators • More engagement from key target groups
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