STRATEGIC PRIORITY DRAFT FOR DISCUSSION PURPOSES ONLY
LET’S GROW ENGAGE CHAPTERS
Execute on a strategy to aggressively grow, retain, support and engage Chapters and Members. Ensure consistency in Chapter operations and continuity in delivering local programs to enhance the NBMBAA value proposition year-round. IN-MARKET DELIVERY, PIPELINE & RETURN TO MEMBERS (From Strategic Plan – Phase 2) • The organization improves its chapter model and strives to achieve better retention and in-market delivery of its PSP • The organization increases the size of its membership and cultivates more feeders • The enrollment process improves and the organization closes gaps between its student member segments • Members start getting a better return outside of conference and impact deepens for members in senior leadership roles and retirement
START SMALL 2020 Breakthrough: Incremental
SCALE FAST 2022 Breakthrough: Substantial
THINK BIG 2024 Breakthrough: Transformational
• New ways of working through connected and engaged NHQ and Chapters
• Strengthened chapter operations through engagement • Consistent quality and delivery market-to-market • E ective model that serves and ful lls at-large members
• Consistent member experience across chapters
CRITICAL INITIATIVES 2020
2022 • Standardize chapter operations models
2024 • Compare and
Headline Indicators • Consistent growth across chapters • Health of chapters • More chapters that meet performance and operations standards • Reduction in chapter risks
• Reimagine, develop and design chapter – NHQ operating model • Improve in-market delivery by implementing a streamlined chapter operations model that reduces risks, enables better performance and serves at-large members • Develop cross-chapter growth strategy with chapter leadership representatives and chapter level execution
resolve member experience variation across chapters
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