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INSIDE THIS ISSUE:
The Big Entrepreneur Mistake Real Success Make More Money in 2019 Thirst: Water Use Canva to Create Stunning Visuals
Get to Know Alissa Byrne
WHAT NO ONE ELSE TEACHES YOU ABOUT MARKETING And Why It’s Damaging Your Business
You CAN Teach an Old Dog New Tricks
I love the headlines that claim some sort of media is dead, whether it be email, direct mail, or something else. The fact of the matter is that it’s very rare for a type of media to “die.” When TV first came on the scene, they said radio was dead. I don’t know about you, but I listened to the radio on my drive to the airport today.
Even those print newsletters still work (they are actually working better than ever) in today’s digital age. So how do you filter the b.s. from reality? How do you know, as a small-business owner, what kind of media to use and what kind to avoid?
jump on board. They hire an agency whom they pay $2,500 dollars per month, plus ad spend, only to get less than stellar results. Have you ever had this experience with any media? Pretty much every entrepreneur has.
So why didn’t Facebook work for them? Facebook seems to work for others.
Before you decide which avenues to pursue, you need to consider the outcome you desire.
The Yellow Pages is still alive and kicking despite the ease of access the internet provides.
The campaign didn’t work because this fictional business was set up as a referral-based business, not a cold lead generation-based business. You can’t drop cold leads into a warm lead bucket and expect good results. Although Facebook and/or the agency that was hired will get the blame for this failed campaign, the reality is that it was the entrepreneur’s fault. It is not the job of the agency to know how you get leads, how you convert them, and everything there is to know about your business; it is the entrepreneur’s job. The agency knows one thing: how to generate leads on Facebook.
For example, if you want more referrals, a phone, direct mail, or newsletter campaign would be beneficial. Contests and giveaways can also generate more referrals. On the other hand, if you want more brand-new leads from cold sources, a newsletter isn’t as ideal. The dental industry (as well as a few others) is the exception to the above statement. Once you know the outcome you’re aiming for, you need to avoid one of the most common mistakes in small business: picking the wrong type of media! Here is a scenario: An entrepreneur wants to get more leads. They are a referral-based business but hear all the buzz about Facebook and decide to
I’ve talked before about how much less effective email is becoming, especially in terms of marketing. On this page, you’ll see an infographic showing how Google has made it even easier to unsubscribe from emails. Is email dead? Of course not; it’s just not as effective as it was 10 years ago.
Media often becomes less effective when it “goes out of style.”
Believe it or not, I know people who are making the Yellow Pages work.
But … What if the leads they generate suck?
I also know many people who crush it on the radio.
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BUILDING RELATIONSHIPS TO HELP SMALL BUSINESSES SUCCEED.
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